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View Full Version : Tonic for Big Brother 10 as Lucozade Energy signs up as main sponsor

joner
19-05-2009, 11:49 AM
LONDON - Lucozade Energy will be principle sponsor of Channel 4's Big Brother, making it the first major grocery sponsor of the reality TV show.

Lucozade Energy


The sponsorship of Big Brother 10, which kicks off during the first week of June, will include idents created by M&C Saatchi using ‘little brother versus big brother' scenarios.

Lucozade Energy, as well as sponsoring the main show, will also have presence across the E4 spin off shows Big Brother's Big Mouth and Big Brother's Little Brother, the main Big Brother website. The deal has been negotiated through MediaCom

Big Brother 9 was sponsored by Virgin Mobile.
Chri$
19-05-2009, 11:50 AM
Woah didn't expect that.

They are a good brand!

Where is the source?

EDIT; Found it Click Here (http://www.marketingmagazine.co.uk/news/906684/Tonic-Big-Brother-10-Lucozade-Energy-signs-main-sponsor/).
joner
19-05-2009, 11:51 AM
im the source fact!
JohnnyBB
19-05-2009, 11:53 AM
thats great news !
BIG-BRO-FAN
19-05-2009, 12:15 PM
Thanks for letting us know.


Lucozade? Hopefully the series will be FULL of ENERGY (sorry bad joke) :joker:
Tom
19-05-2009, 12:16 PM
Lucozade = amazing
joner
19-05-2009, 12:16 PM
no good joke!
BIG-BRO-FAN
19-05-2009, 12:17 PM
Thought it was rather funny myself! :banana:
joner
19-05-2009, 12:18 PM
i think lukazade is the perfect juice for big bro!
arista
19-05-2009, 12:19 PM
Clever Move
a Youth Drink.
Jack
19-05-2009, 12:47 PM
I'm pleased with the sponsor, much better than "Dreams" used for CBB6.
MrGaryy
19-05-2009, 03:46 PM
I think it's great, it fits in perectly for the 16 - 34 demographic, good on BB.
Harry!
19-05-2009, 03:54 PM
Yey always wanted a food company to sponcer BB10
Stu
19-05-2009, 03:55 PM
Good news. Something about Dreams made the whole thing really cheap.
Captain.Remy
19-05-2009, 03:56 PM
Message original : Stu
Good news. Something about Dreams made the whole thing really cheap.

Especially the commercials. WTF were these ? :shocked: Purely annoying.
*mazedsalv**
19-05-2009, 03:58 PM
Good sponser, i adore Lucozade!!! Ansd yep as other have said, it fits in with BB's demograpghic of 16-34.
drantb
19-05-2009, 03:59 PM
Oh great news.

Lucozade haven't had adverts in a long time have they? I can only remember the Tomb Raider ones from years ago.

Wonder what the tagline will be like.
Captain.Remy
19-05-2009, 04:00 PM
I would have loved the sponsor to be Viagra. :bigsmile:
drantb
19-05-2009, 04:02 PM
Originally posted by Captain.Remy
I would have loved the sponsor to be Viagra. :bigsmile:

Big Brother: It's bigger than you thought it was :thumbs:
Matt
19-05-2009, 04:03 PM
Very good move - I'm pleased that a more youth-oriented trendy brand will be sponsoring BB10.
dpbb3
19-05-2009, 04:35 PM
you can see them using some proper nifty product placement

day 4, 7:33pm, Sarah is in the kitchen drinking a glucose based energy drink...
Rob
19-05-2009, 04:35 PM
fanstatic sponser, well done bb
Spike
19-05-2009, 04:37 PM
Very good sponsor aimed at the target audience of the show unlike Dreams
Scarlett.
19-05-2009, 04:48 PM
Good they managed to get something that keeps us awake, lets hope the sponsor really does echo the show
TheMac
19-05-2009, 05:17 PM
Lucozade Sport > Lucozade Energy
Brad*
19-05-2009, 05:32 PM
Nice work Channel 4, Lucozade will be a great sponsor for the show!:thumbs:
Fom
19-05-2009, 05:49 PM
That's great for Lucazade, perfect target audience!
Zac
19-05-2009, 05:50 PM
Great news that Lucozade is the sponson for BB10, better than Dreams.
Patrick
19-05-2009, 10:22 PM
:spin2: Yeah its a young show now and a young drink, you dont get much people in their 30s watchen BB anymore.

But I will miss the Dreams sound the little song they humm at the end :lovedup: