It's about holding back information now to get more information in the future. The internet has changed how effective they are really, but the press would for example respect an embargo in order to get information from BB over the next few weeks and some sort of contact with contestants when they leave the house.

It's all a balancing act though - usually information embargoed isn't really that juicy and it's not worth breaking it for the sake of breaking it. It's the information they don't give you officially they're more worried about.

I don't see how, for there to be a valid contract both parties must give consideration (ie, anything sufficient, it must be tangiable - it cannot be nothing). Channel 4 gave the photos, what does the other person give in return? A promise? That is not valid consideration. - If there is no contract, there can be no breach.

That's why I said they could "possibly try" and sue, it'd probably get chucked out of court if they tried

At the end of the day I doubt channel4 care at all about a handful of photos leaked a couple of hours before hand

**** off

Oh dear - did mummy leave the stair gate open - and you made your escape! :joker::joker:

The Big Brother eye was embargoed until midnight but C4 still released it early, as did IBB and Bbspy, so I'm not to sure why everyone is suddenly getting so uptight about the house pictures

Nothing will happen if you leak an embargoed news story. No-one will get sued over some Big Brother pictures! People who say that are just trying to scare the OP.

You can bet that the names and pictures of the housemates will be leaked before the launch :D!