They really do. I saw someone on twitter say, "Big Brother's coming back?! when?" in reply to Marcus Bentley just last week. Even some Big Brother fans don't know it's returning. Really, unless you visit fansites or read the Daily Star, you're not gonna know it's on this summer.

I don't really think that's true, it was a fairly big story when Desmond did buy BB, all the major national news outlets carried the story and the Star's had front page BB news quite often recently, most people who actually care will know already.

Maybe 3 weeks before start with some eye flashes and then 2 weeks before have a big advertising drive and that should be enough to get the attention of anyone likely to watch.

Yeah, even on Digital Spy, which has loads on Big Brother people are asking about it being back.

Two weeks beforehand might be fine under normal circumstances, but this is Channel 5's first series. As it has been pointed out, a lot of Big Brother fans don't necessarily know it's back this summer - which you might expect with Channel 4 doing all they could to promote its death last year - so C5 really need to start getting the word out, the sooner the better. They should have ran adverts for the auditions last month.

I had so much faith in Channel 5 but thats dying by the day.

But its a fact that i have talked to BB fans who did not know it is coming back.

They are ony advertising in their little media bubble which consists of OKTV the daily star....

They need to advertise to a wider range and NOW.

Like i said it was fine to do the odd eyeflash 3 weeks before like on Channel 4 but its Channel 5's first series and most of the people in the country have NO IDEA bb is coming back.

Wow MTVN you really don't get it do you...

They should have been advertising for a while now. End of.

Where is the evidence for this though, I really don't think that any Big Brother fan could have missed the news of it's return unless they were basically living under a rock. If you had any remote interest in Big Brother you would have seen the story in the papers, on the telly, on the internet etc.

2 or 3 weeks is plenty to start building awareness and attracting interest, it'd be pointless and wasteful to drag this out over the period of 2 months with little eye flashes or whatever

And it's a fact that Big Brother's return was big news, and not just around BB fans.

Where else do you suggest they advertise? They can only work within their means and it's an unfortunate fact that Channel 5 do not have a large platform to promote the show

Yeah you're so full of wisdom and I'm just so ignorant :rolleyes:

3 weeks is about right imo, anymore & it gets stale. I agree alot of people don't know its back but 3 weeks is easily enough.

They don't want other papers getting the" Exclusive" news IMO. In the past, C4 was open to all the Media, but now it seems everything is being held back for Desmond's big exclusive.

If C5 really want it to be successful they need to go, as said, beyond their media "bubble". They could easily advertise on channels such as ITV1 and even advertise on music channels since those will come under the general target market for Big Brother. They need to really go beyond that too and have billboards across London and possibly even all over the UK. They could team up with a popular UK brand (Cadbury's, ok may be a bit too ambitious but they could go for something a bit more low key, Lucozade?) and create something that will be an interactive element between the public and the show itself. The internet will be the easiest of places to advertise too, all they need is to make a few small flashes and get them up on a lot of website and even look at advertising on websites such as YouTube which will hold a substantial amount of possible viewers.

Advertising is key. Many people are unaware of Big Brother returning; some still believe that it is firmly axed for good. C5 need to start advertising around 3-4 weeks before the show but not simply advertise within their media bubble, but actually put their money where their mouths are and make sure that everyone in the UK knows that Big Brother is back.

Otherwise, with little or no advertising; what was the point in signing a £200 million contract?

I know loads who watched the show in recent years and had no idea it was coming back until I mentioned it. Then even people who do know its coming back on channel 5 have no idea when its on. Anyone outside of a TV forum or don't read the Daily Star are clueless.

C5 have made a wrong move by not promoting it a couple months before it started, it'd have been a great way to get the message out, fair enough if it was C4 when everyone knows it comes back every summer but when its moving to a smaller channel and people aren't really aware theres nothing wrong with over promoting it slightly. There should be adverts, billboards, internet ads all by now.

Today, Right Now, Right Bloody Now!

Because not one person even knows it's even returning - just us, that's how much of a fail this is.

It should be hyped up everywhere, not just in the Daily Star every few weeks.

with less than a month away im very very scared about big brother on channel5.

im almost wishing channel 5 didnt bother buying it if they are gonna finish it off good and proper like this

I'm so sick of that lack of news about Big Brother on C5, we know nothing!
and yet its less then 6 weeks away -_-

I hope they still do the flashes like CH4 did. They used to get me stupidly excited!

Same here, is Channel 5 making the show?
Or is Endemol making it?
If Endemol are doing it i'm sure it will be a great series as its there show

You know what I don't actually know! I hope they are! Just moving platforms, CH to C5

Well i hope Endemol are doing the show rather then C5
C5 paid 2 million pounds for it, so i expect it to be a very good series ^_^
Just wish they would give us some news lol

The more they keep from us the more excitement we will have the first day! :D

Very good point ^_^
Gonna try and not look at the house pictures this year, but i'm bound too aha :)

Hopefully I won't! But I am on a Big Brother forum so I will probably see some pictures! :laugh:

Endemol obviously, they always have done.

Channel 5 are just broadcasting it - but they have a say on what is broadcasted so if they don't want Eye Flashes popping up on every Ad break then we won't get them.

Eye Flashes would be pointless anyway as would countdowns, considering no one ever watches CH5.

I want them though, just for us to see - maybe have them on YouTube like everytime you visit YouTube the Countdowns or Eye Flashes play automatically, they do that with movie trailers sometimes.

I think they should have the eye flash's and adverts on other channels too, as C5 don't get many viewers, they should be on like BBC1 BBC2 and ITV1 maybe?