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-   -   Don't you just hate over-exaggerated adverts? (https://www.thisisbigbrother.com/forums/showthread.php?t=180533)

Stu 04-08-2011 01:20 PM

Those straws will crumble to pieces if you clutch at them any harder.

Redway 04-08-2011 01:21 PM

Quote:

Originally Posted by Stu (Post 4438703)
What are you basing all of this on? I see plenty of products that are portrayed as relatable and that are marketed in such a way that people know what they are buying before they buy it. I also see them bigged up to be more important than they are. The two methods of advertising are not exclusive from one another. What gives you the idea that they are?

And what happens when your product isin't all that? When it isin't very relatable and you don't want to show too much of what a crap product it is? You work around it and make your paper.

That's what advertising is. A system to convince people who labour in jobs they don't like to buy things they don't need.

Don't get me wrong, some adverts do cover the criteria that I've specified in previous posts, but quite a lot are too consumed on glamourisation.
Quote:

Originally Posted by Marc. (Post 4438698)
Advertising drives me nuts sometimes

Me, too.

Benjamin 04-08-2011 01:22 PM

Quote:

Originally Posted by Redway (Post 4438706)
Yes, glamourise (that's how it works), but give some insight into the actual product. They're a bit too consumed with glamourising than actually talking about the product in itself. Perhaps a bit more insight about the actual product, then glamourisation, so people can relate to the product before glamourising. They need a decent mix of both glamourisation and, perhaps, a bit of insight into the actual product.

But as Stu said, they are not exclusive from each other. And half the time a product doesn't need too much insight; if you don't get the basic concept of a hairbrush (using your example from earlier) then clearly you need an education.

And if the advertisers are making money from a product with a method that works why would they alter it to please the minority that don't even buy their product?

I think you need to go back and study marketing.

lostalex 04-08-2011 01:23 PM

Speaking of ads, there's a great Australian show called "The Gruen Transfer". It's an awesome show, anyone who knows how to do torrents, you should check it out.


http://dropin42.olive.feralhosting.com/images/Gruen.jpg

The Gruen Transfer is named after Victor Gruen, the guy who designed the very first shopping mall. The term describes that split second when the mall's intentionally confusing layout makes our eyes glaze and our jaws slacken... the moment when we forget what we came for and become impulse buyers.

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us.
Brilliantly hosted by Wil Anderson, who is even taller than he looks on TV, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Redway 04-08-2011 01:24 PM

Quote:

Originally Posted by ukturtle (Post 4438717)
But as Stu said, they are not exclusive from each other. And half the time a product doesn't need too much insight; if you don't get the basic concept of a hairbrush (using your example from earlier) then clearly you need an education.

And if the advertisers are making money from a product with a method that works why would they alter it to please the minority that don't even buy their product?

I think you need to go back and study marketing.

You're making some very good points, Stu and Ben, but my point is that I'm pretty sure there are other ways of making a product look good without stretching the realms of realism.

Just my opinion.

Stu 04-08-2011 01:30 PM

Quote:

Originally Posted by ukturtle (Post 4438717)
if you don't get the basic concept of a hairbrush (using your example from earlier) then clearly you need an education.

:laugh2:

Quote:

Originally Posted by Redway (Post 4438726)
there are other ways of making a product look good without stretching the realms of realism.

And advertisers use them. But sometimes they need to stretch realism. To make more money. Some products wouldn't sell as well otherwise.


Just going in circles now.

Patrick 21-08-2011 08:11 PM

I hate the new Haribo Ad.

Kinda camp.


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