Sam has already got the publicity she needs from the show. She will make money and may have a stable career in many new areas previously not available to her - how has she lost anything? How has x-factor or its viewers lost anything - the majority voted for her to win.

X-factor moguls will already have picked out the finalists thay see as potentially making them money in the pop industry, it doesn't have to be the winner of the show, it rarely is. Nobody loses anything. Besides the music industry can do without another Rhianna or Miley Cyrus, thank you very much.