And adding to that, ITVBe is a lifestyle and reality channel. Things like TOWIE and Real Housewives fit with that remit - Big Brother has the competitive element and the public involvement that would make it a better fit with ITV2's entertainment focus.

good point that 2 school boy error you have made

never trust all what the papers say

It's The Telegraph, not The Star.

This makes sense considering itv went all funny over emma willis a few weeks back.

[A series of potential British buyers, including BT, Channel 4 and ITV have ruled themselves out in recent weeks. ]

that about channel 5 sales the thread about bb

#readthethread

but itv2 is going to be a different type of channel when itvbe starts i try and fimd a link scrap that i let someone else find a link

Of buying C5, not BB.

They said it's going to be the home of unashamed entertainment, which is exactly how I'd describe BB.

I would worry more about it on ITV2. It fits in great with the channel although I think we would see less of an online presence and when ratings decline they will ditch it in no hurry. Big Brother still seems more suited and comfortable on C5 imo. ITV could work it out well although I'd rather see the format grow on C5 further.

If itv are considering buying the rights it would be a really stupid move for channel 4 not to get it back?

It would probably make it even worse as it would be moved down again as it would be itv2 (channel 6) so its like it gets lowered & lowered. Howevvver,

Apparently it might show the celebrity one on itv1 & also the eviction nights for the main series. So i suppose it could work? :/