Terribly diluted by Reality TV show flotsam, this series moreso than ever actually. Of the 14 housemates, 7 are only known due to other Reality TV shows (6 if you don't count Strictly, I guess). Never before have half of the famous people been famous due to the fact they are famous. It's this sort of cyclical-reality-star-self-cannabilsm that is going to be the inevitable downfall of the entire show, mainly as this sort of fame has a much higher turnaround rate and a much lower asking price.

I'm not saying the series can't be good with this sort of cast, just that the line-up is foreboding of bad things to come in this show's future.