None of that has any relevance to anything I said.

If 5 million is fine why did the axe DOI?

Demographics, like I said before.

DOI had an older demographic which isn't attractive to advertisers if the viewership isn't there. X Factor has a better demographic so the advertising money will keep it going until it loses that young viewership because it's still the best rated weekend show on an advertisement based channel.

There is actually no proof of this at all.

Go look up some audience figures, sweetie.

I'm coming from a place of knowledge and logic, you aren't. I know advertising and I know marketing. I know what I'm talking about and you simply do not.

It's like talking to a brick wall. I wouldn't bother Dezzy :laugh:

Do you enjoy trying to belittle people.

So go dam rude that your calling me thick and you call yourself a mod

Adam, look at the advertising during tonight's X Factor, I can guarantee you that most of it will be aimed at a teenage/young adult audience.

Also look at the show itself. It's got a heavy Social Media presence, apps based around it and the average age of the judging panel itself is 35, 28 if you take Simon Cowell out of the equation. It's all around the younger audience it's built up because that audience is the lifeblood of the show.

When you look at DOI and SCD and the like you'll see a massive difference because their audiences are more general and on the older side.

I'm not denying its targeting for the younger people I'm staying I believe ITV will decide to axe it and replace it with The Voice and that's my opinion.

'A mod has the AUDACITY to know what he's talking about?! Even though I basically accused him of lying and talking out of his ass, I'm gonna act like a victim, puts words in his mouth and bring up the fact that he's a mod because I got into an argument I can't win.'

So boring, always the same too. I can't get into a discussion with someone without them getting salty about losing and bringing up personal remarks about me being a mod.

It's a flawed opinion and it's well within my rights to say it is because that's MY opinion on the matter.

They wouldn't replace a show with a steadfast younger following with The Voice which is a show that can't compete in the ratings with ITV's talent shows which is why, from the second season onwards, it aired at the start of the year so it wouldn't have competition.

It couldn't compete with BGT, it's not going to do better than XF against SCD.

I hope they make it more interesting

Yes - Bring him back. I'm not really bothered about watching the show now TBH.

Ugh ITV will ruin it

There is another thread
needs to be merged with this

Exactly my thoughts, big shame.