...they seem really confident
:facepalm:
just kill it

I don't get why they have to almost halve the length just because of ratings. Like it's C5 BB, it's never going to rate over 1.6m so just try to actually put some effort into providing a good series instead of cowardly reducing the length and worrying about how many people are watching.

Even C4 stuck with the duration of BB8 and that was a MASSIVE ratings drop at the time (and still is).

A mess. They'll probably extend it though

Fs that's a shambles.

It better be longer! BB17 was far too short at 50 days :mad:

"Summer of Bruv" :facepalm:

Technically that could still be 40 days

Even Marcus couldn't resist promoting summer CBB in that tweet :idc:

**** off Marcus.

If it rates similar to last year, I can see it being extended to maximum 58 days, if not, it'll be 40 days or less

i feel ill

Well he says it's longer so?

a far cry from the days when it used to be 9+ weeks long.

*begins clutching at straws by thinking they meant 40 weekdays*

What should it have been?

Is it wrong of me to be more offended at Full House with Rylan?

8 weeks would be decent.

10 weeks is a drag unless it's phenomenal series.

Does anyone have the eye in full HD?:laugh:

as long as it's a good series idrc

I hope its not the case, seems a bit pointless to me only having a series last 40 days. Last summers series also felt really short compared to previous years. I would imagine this is because the celeb series starts straight after the summer series?

Erm? Last year had terrible ratings and was one of the shortest series to date.

Considering it was the highest rated civilian since 2013, no, the ratings were not terrible

What an absolute farce

This for me too, 40 days is long enough imo (I've always felt BB went on too long even in the early series :laugh: ) Most series of BB drag in the last few weeks so short and sweet is fine (although I don't even think that 40 episodes/6-ish weeks is 'short', it just is compared to what we're used to... it's still a fairly long time.)