In terms of press coverage as most others have said I dont think it matters as it would be forgotten in a day or two.

However in terms of the fan base many of us have been fed up with the amount of BB manipulation this series and I personally am on the verge of giving up watching. Currenly i dont know if i will be watching CBB or the next series of BB.

Hoever if Ashleigh won then it would be good conquers evil and might sway me to carry on watching

If Helen wins then evil has won and that would be the last straw for me and i would turn off.

I am more angry at the BB editing team and their manipulation of the show than anything else and a good or bad ending might sway my views whether i would carry on watching or not.