Hollyoaks star James Atherton has revealed that his character Will Savage will return to using his brain rather than his brawn in upcoming episodes.

Will has undergone a transformation in recent months, becoming more confident since enrolling in Hollyoaks Community College, meeting new friends and joining the rugby team.

Atherton, reflecting on the change, told Digital Spy: "I really enjoyed playing the old Will, when he was more insular. It was really fun to come in, put the glasses on and get stuck behind a book, especially because it's so different from me in real life.

"But what we've tried to do with Will is show that when people go to university and settle in with a group of friends, they do relax and come out of their shell. He feels more comfortable in his own skin now, and I think that's what they've tried to show over the last six months."

Viewers see Will take centre stage on the soap next week as he organises an Enchanted Forest-themed music festival to help raise money for his homeless family. The storyline leads up to singer-songwriter Maverick Sabre's guest appearance on the Channel 4 show.

Atherton added: "I think we'll maybe see a bit more of the old Will coming back after the music festival. He realises that maybe the festival was more of a Dodger thing to do, when perhaps he can find other ways of making money.

"I think we'll see him using his brain a bit more, rather than this rugby brawn that has started coming out recently."

Atherton joined the cast of Hollyoaks in March 2011.

Full interview with James Atherton:

http://www.digitalspy.co.uk/soaps/s1...interview.html

The guy is awful at acting.

"Wardy" "WARDY"

I am glad that James agrees that Will/Theresa are better apart too;).

Mercedes is a ticking timebomb and Lynsey has the patience of a saint LOL.

Glad that Leanne, Dennis and Texas managed to make Riley and Doug make up.

Brendan's scenes were good as usual.

Brendan and Ste will go on a date! A real date! I can't believe it! :amazed::cheer2:

Hollyoaks has landed a new product placement contract with Nokia, it has been announced.

The soap will feature Nokia Lumia smartphones on screen from July in a four-month deal agreed between Nokia, Channel 4 and Hollyoaks's production company Lime Pictures.

http://i1.cdnds.net/12/22/618x411/nokia-danny-mac-1.jpg

Show bosses have confirmed that a select group of Hollyoaks characters will be seen using Nokia Lumia 800 and 710 smartphones. The phones will be integrated into storylines, demonstrating the Lumia's features in the process.

Characters will also be seen wearing Monster's Purity HD headphones, while Nokia poster adverts will appear in the village's bus stop. Additionally, two characters will be developed off screen as they tweet in their Hollyoaks personas to further promote Nokia Lumia.

Channel 4's partnership leader Rob Ramsey commented: "The Nokia Lumia phone range is a terrific fit for Hollyoaks's young and savvy audience, and I'm delighted to be announcing this new partnership between Channel 4, Lime Pictures and Nokia.

"It's the second major product placement deal we've agreed for Hollyoaks in 2012 and is a fantastic example of the targeted and innovative deals Channel 4 and Lime Pictures can offer across our content and platforms."

Lime Pictures's head of product placement Ian Cartlidge added: "We are delighted to be working with Nokia on this exciting new deal. Lime and Channel 4 have shown that, by working together, we can provide an opportunity for brands to work across all the properties Hollyoaks has to offer within just one deal."

Meanwhile, Nokia's head of marketing John Nichols said: "Hollyoaks is the perfect platform for Nokia to engage with younger audiences, embedding Lumia in amazing everyday storylines people can relate to. This partnership is another example of how we are pushing the Lumia brand in new innovative ways, with a human approach across multiple platforms."

Product placement was given the green light by Ofcom in December 2010. Hollyoaks already has a six-month deal with cosmetics and beauty company L'Oréal.

I'm officially fed up of Steven "mememe". He really needs to get over himself. Sick of the focus on his "love" life. :bored:

Omg! Brendan saw Ste and Doug kissing! Nooooooooooooooooooooooo! :bawling:

Wont surprise me if the posh student is the love of his life in 2 weeks time

:sleep: Wow what a twist...

No. It's a Ste/Doug/Brendan love triangle! Brillaint! :dance:

Don't know whether I should be scared that a fully grown woman is so excited over a teenage homosexual triangle or not.

Apparently it will end

Tbh have you seen some of the Digital Spy lot obsessing over the Stendan storyline? Some of these are adult women and guys too:eek:.

McDean scared me, although I was never a fan of that storyline as I think the characters were better when not together.

It might end with a really hot thresome! :amazed::evilgrin:

Seriously? I found McDean to be a good storyline and very realistic compared to how it is done now. They took time with McDean, gradually over a year, unlike now which has all happened in one week

I'll always love Stendan! Haters are going to hate! :dance:

I hated McDean! :conf2:

Lol, they are a bunch of Christian/Syed lovers too. I won't dare repeat their combined name. Makes me cringe.

:suspect:

3 closeted homosexuals in a triangle within a few months of each other. lol
That is far fetched.

Well I thought it was a good storyline, and I believe it is a reason the ratings were good during 2007.. also with Hannahs problems... ah they were good times

There's nothing wrong in loving gay storylines or triangles. Love is love no matter what gender is involved. :lovedup:

I liked JP, but i couldn't stand Craig! I preferred Father Kieron! :amazed:

Some of their fans were as bad as Stendans tbh.