I know - it's about the parlous state of C4's financial affairs and how much BB takes out of their budget - Endemol want £60m pa up-front, so elementary mathematics tell us that C4 need to "rake in" £6m pw to more than break even on production costs alone - with dwindling audiences, reluctant sponsors, disappearing advertisers and only a "rump" of voters, that was never going to happen .....