because it makes you feel powerful. like sex for men.

everyone loves to feel powerful.

I don't understand why people bully, kids are taught from a very early age not to bully, they have anti bullying week at school, and it's drilled into them to be nice and to report bullying, my experience with my children is that this is often adhered to in primary school but when they go to secondary school it all kicks off, it's about being popular, it's about being a leader, it's about power, my daughter has a diagnosis of autism and i encourage her to keep a book of children being bullied, both my girls are passionate about anti bullying and i'm proud to say that they always stand up to bullying, i myself on several occasions have rang school to report bullying (of other children because my daughter isn't taken seriously), my friends daughter is going through it at the moment in her friendship group, she's the one who isn't popular so she is the one who frequently is targeted by the girls in her own group, girls that she's grown up with, girls who have been to her parties had over night sleepovers and enjoyed girl guide outings with, and when these girls turn on someone else, she just sands by and watches.....because she's afraid, she's possibly just thankful it's not her that's being picked on.......and bullying goes on in the grown up world too.....i've experienced it......

How should we deal with it....imo....name and shame, that'll stop them, because no-one wants to be called a bully.

That depends on the "type" of bully, I think. There are two very distinct varieties. One is the "obvious bully" - the ones who basically bully anyone and everyone they can get their hands on. Those ones wear it with pride. But then, those ones are actually doing far less damage, because when it's someone who picks on EVERYONE picking on a kid, that kid (and everyone else) knows it's not about them. They're not being singled out; they just were unlucky enough to cross paths with a thug.

The second type of bully, on the other hand, this is very true about. This is the bully who singles out an individual they see as weak and uses that person to make themselves feel big / tough - usually because they don't really feel that way. Name and shame, amoungst peers, is definitely the way to sort out that sort of bully if you're looking for quick results. They absolutely crumble if confronted by other self-assured, confident kids.

Of course the best outcome for everyone is if you can actually figure out what's going on behind the scenes that has them feeling vicious and powerless, and why they're on the attack in the first place.

Cliché but, of course, 9/10 times it's the parents :shrug:

people / kids should be taught and experience what it feels like to be an underdog....try a whole day of being blind in school, deaf, in a wheelchair, cerebral palsey....simply try walking down a high street as if you have Stephen Hawkins illness and see what that feels like....youd only need to do it once to know and never forget. that's the only way it sticks is to experience it themselves