I wonder what the future of live TV will be... because as it stands, it's easy to get a TV series through On-Demand services after they've aired (and been paid for with CM's)... but live is one of those things that has kept broadcast TV around and still relevant.
We were selected for Nielsen at random and decided to participate to see how it all works... anyway, it was interesting what we were told. They monitor Chromecast/Amazon Fire TV, etc... they said in the US at least, that broadcasting is required by law to send a code that can be picked up by their boxes, etc. Supposedly Kodi was told they had to transmit these codes and so they have included it... and they're able to check if we are watching international channels as well and was told that without mentioning that I watch C5 on FireTV.. so maybe they can track when I watch BBUK in the UK. Though I think they would have to pay Nielsen to get those demographics... not sure how that portion works exactly tbh (edit)...
Anyway, they apparently track a lot of "untraditional" methods of watching TV as well. They definitely realize viewing habits have changed... Youtube also supposedly has to put out those codes so they know if you're watching a broadcast that is in the form of a podcast, etc, and they do track it, etc... I watch a lot more YT/HBO Go, etc than I watch broadcast TV and I think that over time, this is where broadcast will be heading is through independent outlets, etc... competition has really helped the mobile industry to pull itself out of the swamp, and the same pressure is being applied to broadcast... doesn't mean BB can't thrive on broadcast, but maybe online is a better fit for an increasingly niche market, especially when viewing habits have changed and online would probably make it more attractive and easier to follow for the the social media crowd...
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