Im afraid you are quite wrong, the Editor of this newspaper thinks it IS a story and it IS worthy of the front page - as the editor of this newspaper has experience in newspapers and is the editor Id wager he is better placed to call what is and what isnt a story for his (her) readership.

If you have experience of editing a national newspaper accept my apologies.

I don't see why anyone would have an issue with them rebranding? It's a children's toy, they won't care if it doesn't have a Mr or Mrs title