As usual Brett nails it beautifully :joker:

Yes I think it would be fair to call it "aesthetically woke" in what the visual is definitely intended to evoke. I don't think that makes the advertising in itself woke.

You could maybe call the apparent shift from fuelled cars to electric "woke"... once upon a time... a bit more difficult to do so now that the incel-king face most associated with electric vehicles is the same one permanently buried between Donald Trump's arsecheeks.

Your average anti-woke-bloke loves a bit of Musk / X so they can't really be all that against the odd electric car here and there.

We all know what they mean when they say "woke", they just don't have the balls to say what they mean out loud because then it's harder for them to pretend they aren't racist.

I could not have put it better.

We all know what they mean when they say "balls"

It means they're racist.

Basically the logic being used here

*right wing grifter says some meaningless bullshit*

Right wing: "Nailed it! OWNING the libs! DESTROYING the libs!"

The echo chamber is so loud :joker:

Get em' Donnie

If you're being deliberately disingenuous and obtuse, sure. There have been plenty of opportunities to explain what is so "woke" about this advert, but so far nothing. We all know the right wing have a long history of using the word "woke" as a dog whistle to describe anything that includes people who aren't white, but sure play dumb if you think it helps you.

Young man, there's no need to feel down
I said, young man, pick yourself off the ground
I said, young man, 'cause your in a new town
There's no need to be unhappy

Love the Pet Shop Boys !!!


Sent from my iPhone using Tapatalk Pro

it's the village people :laugh:

Same only different

Came back to see if anyone had actually answered why it’s woke.

Can see the contrarian has posted more YT videos instead of an actual answer that isn’t spoon fed to him.

ok lets flip this round, what is good about the advert, it hasn't even got the iconic jaguar....how would you know what they were advertising?

Tbf I don't think this is actually accurate - when the whinging about "wokeness" starts, it's generally in reference to anything "LGBT-coded".

Generally.

In the case of this advert when they guffaw and grumble they're talking about the clothes and hairstyles. Not the diversity in race.

In this case.

Dont get me wrong they are also often racist - LT especially enjoys a little race bait dogwhistle on TiBB, though I feel like he's lost the passion for it lately because people got wise to that schtik.

But for this ad I genuinely don't think it was about race.

It literally says…… jaguar…

The advert is an exercise in social engineering.

They're saying. This is what the World ought to look like. Because we, a collection of self-subscribed social outcasts, marginalised people, people who are not ordinary, and would like to delete ordinary. We want our ailing consciences and our insecurities soothed.

So we have to make everything, even if it's not related to us, about us.

And I stole the above view, because I thought it was spot on.

That's good.

Does he want to say his real thoughts now, instead of the media trained response that all of these companies make?

[The advert is an exercise in social engineering.]


For Sure.
Alf.

Woke Is The New Snowflake.:laugh:

That's the main thing that I've noticed, without watching the Advert anyway.

Imagine being this paranoid over a car advert :joker:

Still no explanation on how it’s woke I see

Imagine being a wokey

:laugh::joker: