Team Prospect Pitch
Introduction
After a team brain storm, we decided on the sport of Tennis, after our medal success with Andy
Murray and his duo in the Olympics, and his continual success in the Tennis Opens.
As Sport is popular throughout all age groups - for our products, we decided to cater for as many age markets as possible by including products for
younger children, teenagers and adults. However, as we felt that the elderly would not buy into our
products as well as the other age brackets, we decided to make two merchandise for children. We did this for two main reasons: One, we believe
that the children market would be a mass seller, particularly with the merchandise that
we have chosen - and two, it will introduce the sport of tennis and The Davis Cup
Team too a new generation, who will in turn hopefully pass it onto their children, keeping the interest in the team alive.
Our Mascot:
As a team, we came up with the mascot of a fox because the British public widely associate them as 'sneaky'. We have done
this to play on the fact that in Tennis players often score points or win their matches with
unexpected, 'sneaky' shots that catch their opponent off guard. We feel that, although it is
a prominent animal throughout the Northern Hemisphere, British people are very familiar with foxes,
and it would make a suitable mascot to use for our national team, The Great Britain Davis Cup
Team.
Attachment 2170
Soft Toys
To further develop our chosen mascot’s appeal, we have selected a wide range of products, to appeal to certain target markets, and promote the sport we are representing.
One of these products are Soft toys. These are possibly the most popular, gift available for young children, and are made in a variety of sizes and designs. We believe that by making a soft toy range of our fox, we can appeal to children, and most importantly the parents, who by purchasing our toy, will be able to see what it symbolises. The soft toy will also be able to establish a range of products, and will be used as a starting point
Jigsaw:
As we felt that the children's market would be a big seller, we also included jigsaws
into our merchandise. The jigsaws would be made with the basic mascot which Jamie
has drawn and would be suitable for years 4-8 in terms of difficulty. We believe that
using child merchandise will get more children involved with the national team, and
also simply the sport of tennis, which would in itself help the team in coming years.
Clothing:
And for all those tennis fans out there we have the Andy Furry clothing line. We are thinking big picture here. We want the Andy Furry name to be up there with Nike and Adidas in the world of Tennis. But at the same time we want to be a brand for the people of the world. We want people to be wearing the Andy Furry brand from the moment they come out of the womb to their ninetieth birthday. The Andy Furry line isn’t just a brand, it’s a way of life.
For the small babies we have daywear and nightwear, as well as bibs featuring the great Andy Furry, our brand mascot. Each comes in various colors and sizes.
For the children we have things like t-shirts, shorts, and even swimwear. We will have a male and female line, and all will feature Andy Furry, our villainous fox.
For the teenagers we will have a more adult and mature line to help usher them into adulthood. We are thinking things like snapback hats, t-shirts, and hoodies for this part of the line. The teenage market is a hard one to get into, but we have faith in our brand and think that it can become very big with the young adults. Again there will be a male and female line with various sizes and colors.
For the adults, we will have things have workout wear for the tennis players and other athletes. Also we have casual wear for around the house or in the pub. And we even have night wear for those spring evening when the kids are asleep.
Here is an example of what one of our Davis Cup T shirts would look like, as we haven't been able to get a picture of one with our mascot, Andy Furry, in the time we have had:
App:
We have designed two potential apps for the mascot, both of which have 'screen shots' below. The first is a game in which the player competes as Andy Furry against a computer fox, to see who can hit the most balls. The second is quite self-explanatory, and is based around the popular 'Whac-A-Mole' game.
Thanks for your time :)
