I would agree that they should focus on cars but advertising has a long long history of advertising products without actually advertising the product, and it's often done very successfully. For example, the Cadbury's adverts with the kids with the crazy eyebrows and the gorilla playing the drums. Budweiser's "Whassup!" adverts, beer and alcohol adverts that feature attractive people on holiday but no actual beer. Advertising is often about selling a feeling rather than the product itself. If you can sell a feeling, the product sells itself.

I'm not saying that I think this Jaguar advert is even done very well, I just think constantly resorting to the "woke" card every time something isn't 100% white is just tiring and has become a dog whistle for racists.

Definitely.

And that’s why none of them will ever admit it’s because black people are in it. The Boots Christmas advert is another prime example: black woman on TV equals multicultural doctrine.

Jaguar boss says criticism of new advert is ‘vile hatred and intolerance’

:facepalm:

Rawdon Glover, the managing director of Jaguar, said the campaign message
had been lost in “a blaze of intolerance”, adding that the carmaker must move
away from “traditional automotive stereotypes”

DT

Go Woke Go Broke

Still waiting for you to explain what is "woke" about it... :hehe:

I wonder why it's this hard for you

As SB rephrased from my post, it has the "woke aesthetic" where everyone is deliberately unattractive, but the content or storyline isn't woke. If it were redone in the exact same way with the same racial makeup, but with super models in revealing clothing, no-one would call it woke.

Ricky Gervais @rickygervais
·

I got the jumper from Amazon for 20 quid, by the way. But that was before I
saw the Jaguar advert. I’ll get it right next time 😂

https://x.com/rickygervais/status/1859911564113125600

That's one theory but I'm not sure I agree. There have been many occasions where adverts or films etc with conventionally attractive POC have been called "woke" because of their skin colour. In fact it happens a lot. Hence why I call it a dog whistle. Users like Alf know that they can't just come out and say what it is they don't like about what they see on TV, so they go for the option to call it "woke" so they can pretend like that's not what they meant. It doesn't work on anyone though.

Plus, if all models that were cast in this advert had been white but ugly as sin, there's no way it would have been called "woke", I just don't think that's realistic. We all know what "woke" means to these people in 2024, it means diverse.

Appreciate you actually having a conversation in good faith though and not just avoiding the question like the plague.

This is what you get when you get a sane adult to make a car commercial and not some woke DEI freakshow

:love:

Was going to lock this thread, but I wanted to respond to this.

Volvo XC90 - Hybrid - From £59,730

Volvo EX90 - Electric - £95,400

Government's going to ban the sale of the cheaper one in 2030. :shrug:

He's an electric car merchant - needs to sit this one out.

jaguar is basically ford these days is it not?

Tata Motors of India these days.

so instead of dealing with the personal comments you decide to ban the word w.oke?

Oh deary me

For now.

thats a pretty ominous name :laugh:

:joker:

Sat back and allowed several forum members to be accused of being a racist, for two days. As soon as someone stands up to those accusers, that's when he decides to take any action.

Half the folk in here have never watched an episode of top gear in thier puff.

I **** up

Do you think it has anything to do with the fact that people on this forum are constantly being racist? :think:

sit down SB

all you do is run the forum dwn to try and make yourself the hero



we all see you

:joker:

I would think so, but some people do get really touchy nowadays.

You believe this forum is a bigger part of everyone's day than it is LT. It might be all you still have going on but some of us are actually doing OK :joker:.

The saddest part?

No one needs to run this forum down. It's flat as a pancake.

So if it really is a big part of your day, like I think it might be, or like it seems to be?

Painful.

What is with the Boots controversy out of interest?

Is the Advert being hyper political?

No it just has someone in it who upset the Royalists over a year ago.