Tonic for Big Brother 10 as Lucozade Energy signs up as main sponsor
 

LONDON - Lucozade Energy will be principle sponsor of Channel 4's Big Brother, making it the first major grocery sponsor of the reality TV show.

Lucozade Energy


The sponsorship of Big Brother 10, which kicks off during the first week of June, will include idents created by M&C Saatchi using ‘little brother versus big brother' scenarios.

Lucozade Energy, as well as sponsoring the main show, will also have presence across the E4 spin off shows Big Brother's Big Mouth and Big Brother's Little Brother, the main Big Brother website. The deal has been negotiated through MediaCom

Big Brother 9 was sponsored by Virgin Mobile.

Woah didn't expect that.

They are a good brand!

Where is the source?

EDIT; Found it Click Here.

im the source fact!

thats great news !

Thanks for letting us know.


Lucozade? Hopefully the series will be FULL of ENERGY (sorry bad joke) :joker:

Lucozade = amazing

no good joke!

Thought it was rather funny myself! :banana:

i think lukazade is the perfect juice for big bro!

Clever Move
a Youth Drink.

I'm pleased with the sponsor, much better than "Dreams" used for CBB6.

I think it's great, it fits in perectly for the 16 - 34 demographic, good on BB.

Yey always wanted a food company to sponcer BB10

Good news. Something about Dreams made the whole thing really cheap.

Especially the commercials. WTF were these ? :shocked: Purely annoying.

Good sponser, i adore Lucozade!!! Ansd yep as other have said, it fits in with BB's demograpghic of 16-34.

Oh great news.

Lucozade haven't had adverts in a long time have they? I can only remember the Tomb Raider ones from years ago.

Wonder what the tagline will be like.

I would have loved the sponsor to be Viagra. :bigsmile:

Big Brother: It's bigger than you thought it was :thumbs:

Very good move - I'm pleased that a more youth-oriented trendy brand will be sponsoring BB10.

you can see them using some proper nifty product placement

day 4, 7:33pm, Sarah is in the kitchen drinking a glucose based energy drink...

fanstatic sponser, well done bb

Very good sponsor aimed at the target audience of the show unlike Dreams

Good they managed to get something that keeps us awake, lets hope the sponsor really does echo the show

Lucozade Sport > Lucozade Energy