Don't you just hate over-exaggerated adverts?
 

They do my box in. Kerry had a really good point about "a hair brush saving lives", as the media proclaim. Really? They think people will be stupid enough to buy that? It's ridiculous the way they over-exaggerate adverts.

People do buy into it though. We live in a hyper capitalist, branded world.

You're basically saying 'those advertisers are silly lol do they really think that will work?' whilst meanwhile they are behind a plexiglass screen having a money shower.

I see your point, Stu, but I don't see the point in them stretching credibility. Then when it comes to more serious products, hardly anyone will believe them.

Yeah, lets be honest, these companies are not going to be spending millions on advertising if it doesn't work.

I do.

It makes them billions and billions and billions.

I don't see what your getting at. If it's not working they wouldn't be doing it.

I'd still rather they'd be more truthful.

To make people buy them. They're always going to stretch the truth to make the product seem more desirable. Who'd buy Colgate toothpaste if its slogan was 'The same as own brand toothpaste but double the price.'

And make less money?

You seem to have a poor understanding of how basic marketing works. That or you just felt like making a topic and needed a reason.

I do understand basic marketing. Don't forget I did well in BS; however, I do think there are other ways of making a product look valuable without stretching credibility to a ridiculous extent, if you see what I mean.

Obviously, it works if you make the ideas more interesting (that's the only reason people buy them), but you see some ridiculous adverts about "a bar of soap saving a life". That's what I'd call sensationalist nonsense. You could have something like, "Look clean, feel clean, smell clean", and perhaps a boy coming along with a box of roses...

The above idea sounds much more efficient than "a bar of soap that saves lives", IMO.

And advertisers use all those methods too. But what happens when your product isin't a must have? You claim that it is. Because you want to make loads of sexy money.

Isin't it all terribly obvious?

I think that there are much better ways of advertising than that.

Go on?

Probably why you're not making millions as a marketing extraordinaire

If you understand the basic concept of marketing then why the need for this thread? Advertisers don't base things on truth half the time as it's boring and wouldn't catch anyone's attention.

Making things imaginative, eye-catching and as creative as possible lures people into buying their products; a method that clearly works and has worked for a very long time. Why would they alter it and make themselves less money? The whole point of marketing is to sell as much of a product as possible and make as much money as possible.

I think it's important that they advertise, because, obviously, that's the only way they can make the billions of pounds that they do, but I still think there are better, more realistic ways of advertising. Think of it in this perspective: wouldn't it be better if adverts were placed in a more realistic perspective, so people could relate to that?

Of course, people want to see imaginative ideas, but don't forget that if it goes well past the boundaries of realism, people may complain if the said product isn't up to the almighty standards portrayed in the media. I just want something that enables people to relate to the said product, so people have an idea of the product they're buying, before they buy it. At the moment, the media is far too consumed in glamourising products, rather than actually giving insight about the product in itself.

Did you seriously need to post the exact same thing for two different posts?

Because the two posts asked the exact same question.

Use multi-quote then.

Didn't see it until after I'd posted.

Based on the example you gave earlier about the hairbrush. I highly doubt many people will believe it will 'save their lives' but it leads them into the ploy of thinking it is a good product.

You say the media is glamourising products; that is what marketing/advertising is about! Society wants stuff to be glamourised, majority of society lap it up, so why would you change a method that works?

Advertising drives me nuts sometimes

Then edit your post.

What are you basing all of this on? I see plenty of products that are portrayed as relatable and that are marketed in such a way that people know what they are buying before they buy it. I also see them bigged up to be more important than they are. The two methods of advertising are not exclusive from one another. What gives you the idea that they are?

And what happens when your product isin't all that? When it isin't very relatable and you don't want to show too much of what a crap product it is? You work around it and make your paper.

That's what advertising is. A system to convince people who labour in jobs they don't like to buy things they don't need.

I don't hate anything. I'm too busy spreading love and light. :)

Yes, glamourise (that's how it works), but give some insight into the actual product. They're a bit too consumed with glamourising than actually talking about the product in itself. Perhaps a bit more insight about the actual product, then glamourisation, so people can relate to the product before glamourising. They need a decent mix of both glamourisation and, perhaps, a bit of insight into the actual product.

Those straws will crumble to pieces if you clutch at them any harder.

Don't get me wrong, some adverts do cover the criteria that I've specified in previous posts, but quite a lot are too consumed on glamourisation.
Me, too.

But as Stu said, they are not exclusive from each other. And half the time a product doesn't need too much insight; if you don't get the basic concept of a hairbrush (using your example from earlier) then clearly you need an education.

And if the advertisers are making money from a product with a method that works why would they alter it to please the minority that don't even buy their product?

I think you need to go back and study marketing.

Speaking of ads, there's a great Australian show called "The Gruen Transfer". It's an awesome show, anyone who knows how to do torrents, you should check it out.


http://dropin42.olive.feralhosting.com/images/Gruen.jpg

The Gruen Transfer is named after Victor Gruen, the guy who designed the very first shopping mall. The term describes that split second when the mall's intentionally confusing layout makes our eyes glaze and our jaws slacken... the moment when we forget what we came for and become impulse buyers.

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us.
Brilliantly hosted by Wil Anderson, who is even taller than he looks on TV, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

You're making some very good points, Stu and Ben, but my point is that I'm pretty sure there are other ways of making a product look good without stretching the realms of realism.

Just my opinion.

:laugh2:

And advertisers use them. But sometimes they need to stretch realism. To make more money. Some products wouldn't sell as well otherwise.


Just going in circles now.

I hate the new Haribo Ad.

Kinda camp.