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-   -   Do you think they have done enough promotion. (https://www.thisisbigbrother.com/forums/showthread.php?t=180670)

daniel-lewis-1985 06-08-2011 11:44 AM

Do you think they have done enough promotion.
 
Big Brother 2011 is coming back in less than 2 weeks now and i know alot of us thought there would be billboards and ads in magazines ect....

Now we do have the adverts on Channel 5 but ive only seen that a few times as i hardly ever watch and the odd story in the Daily Star.

Do you think this is enough or are they seriously off the mark by not branching out with advertisment for their biggest show in history.

InOne 06-08-2011 11:47 AM

It's like they made that advert to put people off tbh lol

rSlavenx 06-08-2011 12:08 PM

I would have like to have seen Channel5 go all-out with promotion, billboards etc.

CharlieO 06-08-2011 12:12 PM

They haven't done well at all.

Joelle. 06-08-2011 12:27 PM

They should have definetely went for billboards and full page newspaper and magazine advertisements like C4 did with The Big Send Off

RichardG 06-08-2011 12:33 PM

There's still two weeks - perhaps the billboards will come in a weeks time? They advertised their US drama The Walking Dead on billboards so I would be a little confused if they don't end up advertising Big Brother on them too.

Patrick 06-08-2011 12:45 PM

Hell No.

daniel-lewis-1985 06-08-2011 12:56 PM

We need billboards and some youtube popups.

Jordan. 06-08-2011 01:02 PM

They're adverstising it well on C5 tbf, everytime I turn over onto that channel on an ad break the trailer is aired. Just a matter of how many people interested actually watch C5.....

Locke. 06-08-2011 01:15 PM

If I wasn't watching Karate Kid last week I'd never have seen the advert on tv.. They need to try and get it on other channels.

CharlieO 06-08-2011 01:26 PM

They need to do what Cher Lloyd has done on YT and make the advert play before watching certain popular videos.

Doogle 06-08-2011 01:30 PM

No, but the rumours have got many people interested in the show. The Jedward and Charlie Sheen ones have made most of my friends want to watch launch night now :amazed: :joker:

BB IS ALIVE 06-08-2011 03:47 PM

I would also be surprised if they did'nt do billboards, there is still some time. We may see them soon now that the launch date has been confirmed, or maybe they will do billboards for normal BB once the celeb one is in full swing.... But thier advertising on c5 has been pretty relentless, with the full advert airing pretty much after the end of each program, and the cut-down ones airing in between, so it's not all doom and gloom. :spin:

sharkey 06-08-2011 04:13 PM

i've actually seen some billboards as i was passing through borehamwood

Sophiee 06-08-2011 04:21 PM

they could have done more.

Glenn. 06-08-2011 04:31 PM

Quote:

Originally Posted by sharkey (Post 4444067)
i've actually seen some billboards as i was passing through borehamwood

You didn't think to take any pictures?

Joelle. 06-08-2011 04:33 PM

Quote:

Originally Posted by Glenn (Post 4444099)
You didn't think to take any pictures?

Considering he was just passing through, I dont think he had time to take pictures.

Glenn. 06-08-2011 04:34 PM

If he was passing through at all...

Matt 06-08-2011 04:38 PM

C5 has promised press ads but I don't think we'll see them until launch week

Tony1111 06-08-2011 04:40 PM

In a way yes and no, I'd love to see cross promotion on different channels. At the minute I just want the House pictures and that'll probably generate the most interest and promotion within the fan base. :)

Glenn. 06-08-2011 04:42 PM

Quote:

Originally Posted by Tony1111 (Post 4444112)
In a way yes and no, I'd love to see cross promotion on different channels. At the minute I just want the House pictures and that'll probably generate the most interest and promotion within the fan base. :)

We know the fan base will watch. We a decent promotional campaign to draw in fresh eyes.

g17m 06-08-2011 04:59 PM

They do seem to be getting free promotion on BBC Three because the last few days before family guy was on, they reported it in the 60 seconds showbiz news thing

Doogle 06-08-2011 05:01 PM

Oooh I havent noticed that. BBC3 news is amazing. They always seem to report X Factor news as well :joker: BBC3 is quite popular as well.

joeysteele 06-08-2011 05:03 PM

Probably not but the lower key start to the series, with the fact a CBB is starting all off anyway, may mean much more publicity after the start and by the time the BB series begins the ratings will be on the rise rather than as they were or even falling.

It could be a very good result in the end,to be seen as growing in ratings as the series progresses.

g17m 06-08-2011 05:13 PM

Quote:

Originally Posted by Doogle (Post 4444160)
Oooh I havent noticed that. BBC3 news is amazing. They always seem to report X Factor news as well :joker: BBC3 is quite popular as well.

you should watch it tonight and see, last night they said "channel 5 are still refusing to announce any names for the all new celebrity big brother series kicking off later this month"

Joelle. 06-08-2011 05:26 PM

Ive only ever seen a channel adverting a rival programme once. ITV showed an advert for The Secret Millionaire once and I was like WTF???

DigitalSid 06-08-2011 05:37 PM

Quote:

Originally Posted by Juan_Sheet (Post 4444209)
Ive only ever seen a channel adverting a rival programme once. ITV showed an advert for The Secret Millionaire once and I was like WTF???

Neighbours moving to Channel 5 was advertised during Corrie and Channel 4 and Channel 5 used to advertise eachother.

g17m 06-08-2011 05:40 PM

Quote:

Originally Posted by DigitalSid (Post 4444232)
Neighbours moving to Channel 5 was advertised during Corrie and Channel 4 and Channel 5 used to advertise eachother.

well if channel 5 will pay for advertising on neighbours, they HAVE to advertise big brother better surely???

georgehudson 06-08-2011 05:52 PM

They should have had billboards, ads in magazines as well as the advertisement in the Daily Star and adverts on Channel 5 like we've had. :bored:

Livia 06-08-2011 06:02 PM

Considering there's still a couple of weeks to go, and considering people get promotion fatigue if they start the campaign too early, I reckon they've hit it just about right so far. Their press office is doing a sterling job obviously, considering the amount of gossip and speculation there is in the news.

*mazedsalv** 06-08-2011 11:02 PM

Quote:

Originally Posted by joeysteele (Post 4444166)
Probably not but the lower key start to the series, with the fact a CBB is starting all off anyway, may mean much more publicity after the start and by the time the BB series begins the ratings will be on the rise rather than as they were or even falling.

It could be a very good result in the end,to be seen as growing in ratings as the series progresses.

Agreed. If it increases it would be even better than launching with a decent figure, this is how BB1-BB5 progressed. And I noticed that BB10 did the same, and is the only series since BB5 that actually increased. The first 3 weeks averaged 2.2m (Week 2 and 3 were around 2m average), however mid series, it was hitting averages of 2.5m.

DigitalSid 06-08-2011 11:15 PM

Quote:

Originally Posted by g17m (Post 4444244)
well if channel 5 will pay for advertising on neighbours, they HAVE to advertise big brother better surely???

Different owners.

DigitalSid 06-08-2011 11:17 PM

Quote:

Originally Posted by Livia (Post 4444283)
Considering there's still a couple of weeks to go, and considering people get promotion fatigue if they start the campaign too early, I reckon they've hit it just about right so far. Their press office is doing a sterling job obviously, considering the amount of gossip and speculation there is in the news.

11 days. Billboards are bought in fortnightly slots so if they buy them now they will still be up advertising the launch after it's aired.

DigitalSid 06-08-2011 11:19 PM

Quote:

Originally Posted by joeysteele (Post 4444166)
Probably not but the lower key start to the series, with the fact a CBB is starting all off anyway, may mean much more publicity after the start and by the time the BB series begins the ratings will be on the rise rather than as they were or even falling.

It could be a very good result in the end,to be seen as growing in ratings as the series progresses.

It might.


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