ITV2 chief Paul Mortimer deal's BB a back handed slap regarding Love Islands success
 

*See attachment for what he said*

https://twitter.com/BBZoneUK/status/1006219918055010305

I mean how can he explain Love Island beating BB in ratings over the Friday eviction and scheduling? Is he living in the 90's? People don't stay in to watch a live eviction which is apparent these day's seeing as its one of the lowest rated episodes (in live terms) each week they record it and have some very impressive figures when it comes to catch up.

Also Love Island evictions also take place on a Friday so I can't see where this man is coming from? Im enjoying Love Island at the mo but lets be fair they ripped off Big Brother's format and slightly tweeked it into a dating game show to rival BB....No need to be throwing shade.

Talk about biting the hand that feeds you.

welp i wouldn't get too cocky if i was him I love the show but I doubt Love Island will have the longevity of bb

He's right though

I hate when big brother intervenes too much... In lovelisland candidates come and go acording to how they they start to come across and how the relationships turn... These things are things you can't predict untill they happen... With big brother its about people and if big brother just got rid of the housemates whenever he feels like it, he would just be asuced of manipulating the show... Rather than letting the people just be themself til the next Friday eviction..

BB made Love Island what it is by using it’s format

Love island is bbs bitch.

itv2 would make Big Brother great again. Channel 5 are useless with it. These days i only enjoy CBB.

Big Brother Ch5HD
started going on after ITV2HD Love Island.

Thats the way to go.

Not do it at the same time.

Its more Endemol-Shine
the makers of all Big Brother
doing mega cut backs.

Ch5-Viacom
need to get rid of Ryland
but I think he would take a pay cut
to stay on.


Love Island is far cheaper to make
to be fair
And not enough Live - all slick edits

To be honest I think all this hype for LI will die down in the next two series. People will get tired of the format...

I'd say more of a 'dog'

How is him saying Big Brothers ratings decline is down to them having Live evictions on a Friday night?

Atleast BB is live....Well give or take 15 minutes lol.

The format changes up week to week - that's not the thing that'll get tired. I doubt it'll hit 10 years but I think that's because there'll be another summer fad that's people are more interested for.

This is total crap Love Island literally intervenes and makes everyone couple up with a new man or woman every week....Its the whole premise of the show.

Another thing they stole from Big Brother by interfering unfortunately BB has a different audience and we don't want that overly edited, manipulated game play...Just real people.

Love Island is B.B. but about dating

The only similarity is that they live in some sort of house.

- BB Housemates are confined to the house, Love Islanders leave the villa regularly
- BB focuses on a public vote popularity contest, LI has a mixture of both and rewards couples
- BB features 'regular people' whereas LI features good looking singles
- You have to be in a Couple to survive LI, you don't in BB

Because that isn't what he's saying

Unless LI Has some sort of CBB5 Type incident, I don't think it would die down at all. it seems to be increasing ratings per series and i don't think people would get tired of the format at all.

Love Islanders don't leave the house and if they did that would be on parr with channel 5's ridiculous amount of times they have let housemates leave so similarity 1.

BB focuses on a public vote but also have had housemates vote another housemate out so again the same format.


BB no longer focuses on regular people neither does Love Island with both having people with famous dads or ex reality tv stars or someone whos appeared in a music video.


The whole couple thing was also introduced by BB where twins or couples could choose to stay as 1 housemate or be individual.

It's exactly what he said.

He stated the structure and scheduling of Big Brothers evictions were due to its ratings decline...Did you even read the article?

Do you even watch Love Island?? They leave the villa pretty much every episode. They leave to go on dates, they've even had them leave to go food shopping before.

No they don't they just go to a different part of the compound.

BB has done the whole embarresing food shopping thing with Jedward doing supermarket sweep....What a terrible tv moment they've also let housemates leave which pisses all over the format....Islanders have travelled to the supermarket together to but its a different show.

The difference is BB has a fundamental rule of no outside contact which recently they have broken but Love Island also has the same rule as no contestants unless there's an emergency are allowed contact with their friends or family.

Anyone who cannot see the similarity between the 2 shows is an imbecile.

The show was started as Celebrity Love Island back in 2005 to rival Big Brother....Say's it all.

Love Island targetted a very specific demographic and succeeded. Big Brother had a demographic that were reality TV show fans and people watchers. They lost this demographic because it stopped being reality and stopped being about real people, and instead, they just tried to steal Love Islands demographic and failed.

Love Island does intervene but I mean they could not of known that Adam would choose kendle out of all the girls... And they could not of praditcied that even though it was clear that Adam later prefered the new girl, they did not predict that kendle would still want adam even after he told her that he does not like her becuase she does not 'put out' that much.. (I would hate a guy that tells me this as I would see it as manipulation) . After the auduadince saw this desastrer relationship it was clear that one of those two girls had to go that night... Hence one did becuase theres no set eviction day.

Another example is that 'dreamy boy' youll had an argument with hayley.. It lead to her sleeping on the sofa so they needed to add a new person in the next day as it was clear that that relationship has ended... With big brother if one person has an argument with another.. Bringing in a new house mate the next day makes no senses as the show is about seeing how the failed relation continues but with love Island if a couple argue the game is to get them in a new couple... One that works..

I love Love Island but like, in a couple of years it’s demographic will grow out of it and stop watching.

When the cast are all skinny and there's one or 2 black people thrown in and the maximum age is 29 which viewers think is old then yes I totally agree with you. How long can people relate to the same cast year after year?


Big Brother has a major advantage with a much broader cast which has lasting power...It's been on air for 18 years for a good reason.

I have a feeling that BB will not do too bad this year. I reckon it will get back to it's usual 1.6m (1.2-1.3m overnights). Sure it's not incredible but that's the norm for BB.

Last year flopped hard though. They need to promote the hell of it.

Totally agree they need a major marketing campaign (Hopefully it's leaving Channel 5 after they've rinsed it) but they are so dumb they don't even have idents with "BB starts tonight" or "7 days to go" which is the simplest form of promotion and what Love Island do perfectly.

They really need to make this year an event which is one thing BB has over Love Island because there's nothing like a live launch.

It needs that hype of real people who are gonna start real talk from every different background.....None of these models and boring attractive men with no personality who get fast tracked to 1 audition and have an agent.

BB isn't about looks (well it never used to be) in recent years most of the housemates look like glamour models and they literally have no personality.

Its been the most vapid/basic cast for 7 years.....Maybe perfect example: BB12's cast was a mix of the same age and same personalities.

I Really want BB TO LEAVE CHANNEL 5 AND COME BACK FOR ITS 20TH ANNIVERSARY ON CHANNEL 4 IN 2020 TO CELEBRATE 20 YEARS OF bIG bROTHER.

Oh **** left the caps on.....**** it.

At the end of the day BB is NOT Love Island... The worst thing BB ever did was try and emulate other reality shows... They need to focus on key elements that made BB special in the first place and build up from there...

Yeah I would agree with this I think

BB could get popular again possibly if they just stopped the ****ing messing around all of the time and left the format alone, stopped picking models and people with agents constantly, and just put a bit of effort into the show. Also toned down Marcus because there is no need to have him screaming all the time.

I only just started watching love island this series (and have already bingewatched all of series 1 :laugh: ) and tbh the only reason I am watching is because I am missing reality TV, I wouldn't be watching it at all if BB was on. BB viewers will (or would have been) generally more mature people..given the show is like 20 years old so those who have been with it from the early days will be in their 30s (s0b). Where LI seems targeted at people a lot younger than that. Its possible for both to be successful.

Also I think BB really need to stop focusing on showmances so much. They seems desperate for it, and I know its because they want to steal some of LI viewers but..its not really going to work so just drop that idea. IF LI does fall in ratings (though tbh I don't think that will be for a while) THEN the viewers will come back, but until then...just have BB being bloody BB instead of some weird mix of whatever the producers think might win them a few viewers, be that forced drama, forced romance, or whatever. Just ****ing stick them in a house, give them tasks (NOT who said what tasks ffs) and leave them to it.

No-one under like 35 goes out before about 10pm anyway tho

Agreed having just turned 33 (and got id'd today for buying alcohol used for flavour on a BBQ...God im butch!)and that's why we TIVO the episode whilst getting ready to go out and binge watch the next day eating food which will give us diareah.

This man has no idea what he's talking about.

Seriously he probably has a 1999 tv/video combo....God they were awesome BUT STILL he has a 1950's mentality of how tv works these days...He probably grew up in the time when kids all went round to the 1 house who had a tv.