Asda UK new cheap Yellow Label range 'embarrassing poorer families' ?
 

It used to be White and red.


https://i.dailymail.co.uk/1s/2022/08...9952037944.jpg


This is Great you find
all the cheap food
ideal for staff.

[Shoppers accuse Asda of 'embarrassing
poorer families' with its new Just Essentials
budget range as they claim bright yellow
packaging acts like 'poverty markers'
Shoppers claimed the bright packaging advertises
their money struggles
People on social media said the
'glowing yellow' screams 'we are poor'
Asda said it didn't understand why
shoppers would feel embarrassed
Just Essentials has 50 per cent more products
than the Smart Price value range]


https://www.dailymail.co.uk/news/art...packaging.html

I think shopping at Asda kind of says something

:skull:

if they are complaining, then they are not poor

No
its a few well off people
who do not buy that range


It was reported

No I think the ISSA Brothers who now own Asda UK
are helping every type of Customer.


To have Discount range now in clear yellow
is a great new way for some to save massive amounts.

Meals at £1.30 and £1.20
is Fantastic


https://i.dailymail.co.uk/1s/2022/08...9951862389.jpg

literally a heart attack and or a stroke in a box

No.

It's for a very hungry Kid or mother
or an old person with little money

Or Even staff meals



Give them credit doing for doing £1.20 meals

The yellow brings to mind short dated reductions a bit but hard to see what the problem is, if it's standing out then I'd say the branding is quite effective

This does just have the impression of a 'news story' built on a couple of rogue tweets though

Yes it is Free Publicity for the ISSA Brothers (Born in England)
who own Asda UK, now.

Daily Mail 101

Which is ironic because 99.9% of Mail readers wont be shopping in Asda anyway. Let alone buying their budget food range.

Buy ready meals to feed a family is not cost effective

Of Course


But it is great to have a Exclusive Cheap Range

Everything Arista has said. Xx

or go to Lidl or ALdi where all the food is cheap

not just a shoddy yellow range of low quality high salt ready meals

Poor people should know their place, isn't really where it should be at bots.

Nothing embarrassing about buying value brands.

No
it is great to know

How do you know they are shoddy? Have you researched it? Or just assuming?

thats not what i am saying obviously. What this is, is rich people complaining that want to buy the cheap stuff but not be seen doing it

Exactly right.

Yes I think the Asda UK
Yellow label range
is cheaper than Aldi's meals.


The ISSA Brothers (Asda UK Owners) are beating the Germans

Are ready meals bad for you?

Did you know that in the UK, 2 in 5 adults eat ready meals every week?
There are many reasons why you might opt for a ready meal over a home-
cooked one. Perhaps you don’t have time to cook, or live on your own and
don’t feel motivated. Maybe you don’t know how to cook or just don’t enjoy
it.

Whatever your reasons, ready meals aren’t always as nutritious as cooking a
meal from scratch. This is because they don’t always provide your body with
the nutrients it needs to stay healthy.

Ready meals can be high in salt and fat and low in other nutrients. Eating
foods high in calories may cause you to put on weight. And too much salt in
your diet is linked to high blood pressure. So, if you eat foods high in salt
and fat often, you may increase your risk of health problems like
cardiovascular disease and diabetes.

https://www.bupa.co.uk/newsroom/ourviews/ready-meals

Aldi Sardines 36p

put on 2 slices of toast for a great lunch under 50p

https://aldprdproductimages.azureedg...30037_0_XL.jpg

Aldi Tuna 0.89pp

Some penne pasta, pasta sauce 0.75p , couple of black olives

Serves two for under £2

https://aldprdproductimages.azureedg...00283_0_XL.jpg
https://aldprdproductimages.azureedg...04717_0_XL.jpg

Look at the back of any ready meal pack at the traffic light system, the salt, sugar and saturated fat values.

They have their place for a meal now and again but eaten regularly they are a risk to health

I know, I love when they're nice, love a bargain I do :laugh:

Aldi do a great 100% nuts peanut butter, no palm oil 280g jar for £1.15

https://aldprdproductimages.azureedg...490465_0_S.jpg

Tesco do Meridian 280g for £2.60

https://encrypted-tbn2.gstatic.com/s...nx8xa&usqp=CAE


Cant tell the diff between the two

Yes LT
Aldi has some great savings


Now Asda UK
has cheaper meals for those who lack funds
and they are easy to find

Morrisons brands have the 'you can't afford the best stuff' white packaging, too.

Budget food has been around forever though. Remember Tesco blue stripe in the 90's? 9 Pence for a 2ltr bottle of Cola.

A couple of years back, Asda used to sell 17p (2litre) cola. Don't know if it's that now.

But I regularly bought 10 bottles for £1.70p :p :shocked:

I remember it having a funny taste, more watery, i actually quite liked it though. :joker: The budget Lemonade had a fizz on that could take your head off :shocked::laugh:

Is it even a question that tacky ready meals are bad for you?

I don't see the point in them, they're unhealthy and less cost effective than batch cooking.

As for the o/p, why would anyone who shops in Asda be more embarrassed by the colour of the packaging? Kidding, I shop there :joker:

But anyone who's genuinely short on money shouldn't be whinging about the pigmentation on the outside of the horrible "meal" they're buying.

Asda are not helping "the poor"

they are exploiting them for profit

Let them eat cake, I say.

Is it coffee cake?