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Major channels say no to Big Brother

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Channel Five, BSkyB and ITV2 have ruled out bidding for Big Brother when it becomes available in 2011, despite media buying agency executives arguing that the reality format's appeal to the key youth audience still makes it a valuable show for advertisers.

Richard Woolfe, the channel controller at Five, said the show did not fit with the "new direction" that the broadcaster was looking to take.

"Big Brother has been an amazing phenomenon but, in terms of the new direction Five is taking, we are looking for big original ideas," Woolfe added. "Big Brother now needs to be off our screens for a few years before anyone can consider reinventing it and bringing it back."

BSkyB and ITV are also understood not to have any interest in acquiring the series after Big Brother 11 is broadcast by Channel 4 next summer – when producer Endemol will be free to take the format to other networks.

"We talk to Endemol all the time but aren't discussing Big Brother with them," said Stuart Murphy, the controller of Sky1.

Media buying agency executives believe that the decline in Big Brother's audience has been overplayed because viewing figures in the low millions with a strong youth base still make it an extremely valuable programme for broadcasters other than Channel 4 to consider.

In addition, Channel 4 was forced into paying a high price in a £180m three-year deal in 2006 because ITV emerged as a rival bidder when the show was still performing strongly.

"Any channel that is aspiring for a younger profile should currently be thinking about Big Brother, although there are factors and baggage to consider such as airtime space and image," said Adam Turner, broadcast director at media agency PHD.

"There is a hang-up about its historically large audiences but in reality, for satellite channels, the show still does good valuable numbers."

Turner suggested that cable and satellite channel Living, which has reality TV shows such as America's Next Top Model, could also provide a good fit for the show.

An equally key question for media buying agencies is how Channel 4 now fills the void in its schedule with programming of value to advertisers.

Big Brother's historically large and valuable audience has been a disproportionately critical element in Channel 4's negotiations with media agencies to secure advertising budgets across all the broadcaster's programming throughout the year.

The show's big audience in the summer, particularly the 16- to 34-year-old demographic, significantly boosts the amount of valuable airtime Channel 4 has to sell to advertisers. This increase in the supply of ad inventory brings down the price for advertisers over summer and makes up for often relatively higher priced ads in shows at other times of the year that do not have such large audiences.

"Big Brother hides a multitude of sins. Big Brother has provided fantastic media value for advertisers. The question going forward from an [ad] selling point of view how Channel 4 makes the pricing attractive to advertisers over the course of a year," said Chris Locke, trading director at media agency Starcom.

"This will be the big question for September and October next year," Locke added, referring to the beginning of the annual trading season between TV sales houses and media agencies which determine the lion's share of ad spend by advertisers for the following calendar year.

Guardian

Interestingly Virgin and BBC were not listed on there yet. I wonder if either of those will pick it up.

BBC is a definite no, they wouldn't even consider it
Possibly Virgin but on any digital channel the show would last only 1 series

"Big Brother has been an amazing phenomenon but, in terms of the new direction Five is taking, we are looking for big original ideas," Woolfe added. "Big Brother now needs to be off our screens for a few years before anyone can consider reinventing it and bringing it back."

Spot on

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Originally posted by Spike
BBC is a definite no, they wouldn't even consider it
Possibly Virgin but on any digital channel the show would last only 1 series

To be fair i can't see them taking it either. Do they even HAVE or had a show of this type (except Castaways in 2000)

Virgin could, but there's no way BBC would touch it with a barge pole.

Its to Early to Rule out.
They just want a cheaper deal.

BBC, no way in hell will they take it lol

no channel will take BB, its gone for good

interesting how ITV2 have said they don't want it yet ITV1 are still staying quite

you'd think ITV1 would be the first to declare that they dont want it if the whole itv network wasnt interested

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Originally posted by Bradley.
BBC, no way in hell will they take it lol

no channel will take BB, its gone for good

BB3 i think would be interested

bb needs a few years break then they need to bring it back to life on itv or sky 1 with a very good line up of celeb bb around 2013 thats a empty year in terms of events:bouncy:

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Originally posted by danda012

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Originally posted by Spike
BBC is a definite no, they wouldn't even consider it
Possibly Virgin but on any digital channel the show would last only 1 series

To be fair i can't see them taking it either. Do they even HAVE or had a show of this type (except Castaways in 2000)

No I dont think they have in recent years at least. Also BBC doesn't do controversial shows so Big Brother would be a huge no, imagine the backlash they would get for filling 13 weeks of primetime slots with Big Brother, they couldn't justify it to those who pay the licence fee.

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Originally posted by ILoveMoney
interesting how ITV2 have said they don't want it yet ITV1 are still staying quite

you'd think ITV1 would be the first to declare that they dont want it if the whole itv network wasnt interested

I think you're just getting your hopes up, it wont happen

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ITV already have I'm A Celebrity.. do they really need Big Brother as well? It may be a bad decision if they took Big Brother.

We just dont know, its unlikely a major channel will pick it up, but a multichannel will though.

BBC is a deffanate no. However I am surprised that Five does not want to pick it up as their evening ratings are not significantly high anyway and Big Brother would no doubt dominate their channel ratings.

I reckon it maybe should be put to bed for about 5 years then be brought back, the popularity will no doubt be back to good numbers.

Its a tricky one.

I wonder why it says ITV2 and not just ITV or ITV1. Time to call it a day though

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Originally posted by danda012

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ITV already have I'm A Celebrity.. do they really need Big Brother as well? It may be a bad decision if they took Big Brother.

I'm a Celebrity = 3 Weeks a year

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Originally posted by Tom
I wonder why it says ITV2 and not just ITV or ITV1. Time to call it a day though

exactly, i pointed this out early above :thumbs:

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Originally posted by no1Joeno1

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They're the same company. :shrug:

exactly so why not just say ITV dont want it rather than saying ITV2 dont want it

I am surprised at Five not wanting it because they have stated they are starting to go down the entertainment route yet don't want a big entertainment/reality show.
Maybe ITV1 would want it as its only ITV2 who have ruled themselves out . Im just hoping a small channel doesn't get it, even Sky1, because it would only last a series and would harm the brand even more.

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Originally posted by ILoveMoney

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Originally posted by no1Joeno1

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They're the same company. :shrug:

exactly so why not just say ITV dont want it rather than saying ITV2 dont want it

ITV2 would be the most likely place for them to show live feed. They certainly wouldn't show live feed on the main ITV channel and ITV3? Again seems unlikely.

Lets see what C4 give us in 2011 during the summer..

I have a feeling a new format show that lasts for 6weeks could happen.

But if there is not public phone vote, interactive options then it would be a flop.

Channel 5 sucks, they should defiantely have it, might boost it being watched.

Why would ITV1 want it?

They have two of the countries most popular reality style shows, one which pulled in 19m......so why would they buy a worn out old lump of **** which drags in 1m viewers?