ThisisBigBrother.com - UK TV Forums - i still dont understand why

i have really enjoyed this years cbb it may not top barrymore, burns, galloway etc but its been good. what i dont understand is why channel 4/ e4 has slowly killed off a massive cash producing programme. ok it may not have a big an audience as a few years ago, but its still a massive money spinner and i believe there would still be celebs in the future that would use the platform to further their careers. i really hope it carries on all be it on one of the smaller sky channels tho wether it would be the same without davina would be another question. i for one will be sorry to see the last bb this year and i truly hope that as a thank you to all the loyal watchers that we get the live feed, even if we have to pay as i have in past years.