ITV Studios has announced Corrie Nation, the first ever social networking game based on a British soap.
The game has been created in close partnership with the soap's production team and will serve as a parallel world to the show. According to a press release, fans will be able to build, populate, manage and grow Coronation Street and a wider Weatherfield over time.
Users will also be able to compete against other players, showing their progress with their social network of friends as they view each other's character album progress and engage in trading duplicate characters.
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Players will also have the opportunity to revisit bygone moments of Coronation Street, allowing them to collect legendary characters and review unforgettable moments.
When it launches, Corrie Nation will encompass Coronation Street, Rosamund Street, Victoria Street and Viaduct Street, which will all reflect how they currently appear on screen. Fans will be able to populate their game space with over 60 characters both past and present. As well as collecting elements to build and maintain their own Street, players will be encouraged to return to make the most of in-game spoilers.
Patricia Wagstaff, director of Digital Productions, ITV Studios said: "Corrie Nation is a great example of engaging with the Coronation Street audience in new ways and exploiting this world-class brand to deliver further revenues to the business. We're thrilled this fantastic game is the latest addition to the Corrie off-screen activities which include games, books, DVDs and ale."
Kieran Roberts, creative director, Manchester Drama, ITV Studios, added: "We're delighted this brilliantly imaginative new game will take the show onto new platforms whilst remaining truthful to 50 years of heritage and everything viewers love about Corrie."
The game will initially be available on ITV.com and Facebook from November 1 with further platform launches to follow. Users can play at no cost but will have the option to pay to purchase virtual goods, customise their game space and to advance their gameplay, rather than wait to build up points to buy new characters or buildings.
The ITV soap will celebrate its 50th anniversary with a dramatic tram crash and a live episode in December.
