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Rebranded Fiver to air Warner comedies 3 February, 2011
Channel 5 is rebranding its digital channel Fiver as 5* (Five Star) and has acquired two Warner Bros comedies, including the Twitter-inspired show $#*! My Dad Says.

5* will launch on 7 March, supported by a new logo and branding to underline the fun-loving image of the channel. It is also running a competition for unsigned artists to write the soundtrack for its on-air promos.
The move will follow fresh branding and idents for C5 itself, which will roll out from 14 February.
C5 director of programmes Jeff Ford said: “In a competitive marketplace, you need strong brands that jump out of the EPG, and the rebranding of Fiver as 5*, combined with exciting new shows, provides us with a distinctive channel.”
To coincide with the rebrand, 5* has picked up the rights to Warner’s 18 x 30-minute sitcom $#*! My Dad Says, which stars William Shatner as a grumpy old man whose words of wisdom are recorded by his unemployed son via Twitter.
It will also air 17 x 30-minute relationship comedy Better With You, which follows the lives of three couples within a single family, and Parenthood, which is adapted from the film of the same name.
OK! TVC5 has also confirmed Sky News is to produce daily 30-minute showbiz and celebrity show OK! TV, presented by Denise Van Outen and Matt Johnson.
The ex-Big Breakfast star, who was also a judge on BBC1 musical hits such as Any Dream Will Do, will launch the show this month, replacing axed teatime show Live From Studio 5.
The show promises a mix of “big name interviews, features from the worlds of celebrity, music and fashion, plus gossip and plenty of banter”.
The launch of an OK! magazine spin-off on the station had been widely anticipated following publisher Richard Desmond’s acquisition of C5 last year.
It emerged last month that Live From Studio 5, which launched in September 2009, was to be axed. The show, hosted by Jayne Middlemiss and Kate Walsh, saw its running time halved in recent months.
This will not be the first time that an OK!-branded show has been launched. OK! TV first aired more than a decade ago on ITV for one series, but a further run was not commissioned.