ThisisBigBrother.com - UK TV Forums - New Facebook voting system for TV reality shows aims to calm security worries

http://www.broadcastnow.co.uk/news/m...025756.article

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Broadcasters could offer viewers real-time voting on TV shows via social network Facebook

Digital agency Mobile Interactive Group has developed a system of allowing viewers to purchase Facebook Credits which will allow them to place votes, enter polls and competitions in shows direct from an app hosted on Facebook.
The service is an extension of MIG’s mobile voting platform, which launched in January and which has subsequently been used by ITV for Dancing On Ice and Sky for Got To Dance.
Ben Cusak, marketing director for MIG said the service would tap into the huge numbers of people who visit social networks at the same time as watching TV.
“Many live shows now have a Facebook app and we were keen to extend that service to give audiences the opportunity to vote,” he said.
He added discussions were underway between Facebook and a number of key international broadcasters with a view to adopting the service.