Corrie to have UK's first primetime soap product placement
 

Coronation Street will become the UK's first primetime show to include product placement.

A Nationwide cashpoint has replaced the currently-unbranded machine outside Dev Alahan's corner shop, which viewers will begin to notice in two weeks' time, The Guardian reports.

Gary Knight, the commercial content director at ITV, said in a statement: "Editorial integrity remains at the heart of what we do as we continue to talk our clients about a number of product placement opportunities, spanning a range of programmes and channels."

Product placement, which is common on US TV shows such as American Idol, was greenlit by UK television governing body Ofcom in December 2010.

Nestlé's Dolce Gusto coffee became the first paid-for product on British television in February this year when it appeared on ITV1's daytime show This Morning as part of a £100,000 deal.

The new cashpoint will be seen first on Monday, November 14 at 7.30pm on ITV1.

DS

Here we go..it's started

Next we'll be having a Whiskas cat collar in the titles

To be honest it's nothing major, it just means Dev's shop will have a real ATM xD

Think of how much ITV could get if they put coke/branded water on the judges tables..wow

I thought that too. Don't steal my ideas

Pretty sure they've thought of it already haha, it'll soon be one of the biggest ways they can make money with the declining viewing figures

Coca Cola in the States. We'll have Evian :D

Thats pretty cool xD

As long as it never reaches these proportions

The local MacDonalds has an ATM. Sticks out worse than Corrie's so I'll forgive them :joker:

It's the sort of product placement I don't mind.

Also products are mentioned a lot more in shows since the rules were relaxed even if no money exchanges hands, since it can't be seen as breaking the broadcast code now

Tonight's the night

The cash machine will be the star of the show!

Please tell me this is a parody

Lol nope xD

I've never been more excited! :tongue:

Missed it after all that

Sorry cash machine

:laugh2:

Missed it again. Only saw the P