Was there a product placement featured last night?
 

The symbol came up on the opening titles, but I didnt notice one. Only the sponsor, Schwarzkopf, but it wasn't really a product placement, more just a commercial?

EDIT: Just found it - http://www.mediaweek.co.uk/News/Most...ther-bathroom/

Yeah I saw the 'P' and wondered what it'd be for. I noticed a reference to the film Mamma Mia because of Lydia (I think?), so maybe that was it.

..So like, that 'P' is going to be there throughout the whole series? :idc:

Yeah, it's there all series.

Oh isn't that lovely for them...I've got an idea of what they could spend that extra revenue on...

You know, it really is just stupid. Shows like American Idol and X Factor USA use product placement to fund free phone voting, how about they put this extra revenue to some ****ing use.