Channel 5 today reveals its Big Brother logo, ahead of the show’s launch on
the channel this August.
The series, filmed at the iconic Elstree Studios, will kick off with an all-star
celebrity version, which will be directly followed by the ‘classic’ Big Brother,
featuring members of the public. The logo will run across both series.
The new branding will first appear on air from 23
rd
July in ‘teases’ during
commercial breaks on Channel 5. It was created by Channel 5’s in-house
creative team and branding specialists Hello Charlie.
It will go on to form a key part of a major marketing campaign for the show,
which will run on-air, across the Channel 5 portfolio of channels, in print and
online. More details about the Big Brother marketing campaign will be
revealed in due course.
Jeff Ford, Channel 5, Director of Programmes said: “The new branding
really jumps off the page for us and something that I think symbolises
Channel 5’s values: straight-talking, direct and not afraid to be different. I am
really proud of the work the creative team have done to develop the branding
for the show, which will set the tone for the whole series.”
Gavin Henderson, Creative Director for Big Brother at Endemol adds:
“The Eye logo is part of Big Brother's DNA. This new design moves the brand
forward and perfectly captures our confidence in relaunching this iconic series
on Channel 5.”
