Kizzy |
10-04-2013 03:04 AM |
HERE..
The Broadcasting Act of 1990
ITV Logo (1989 - 1998)
Margaret Thatcher's Conservative government spent much of the 1980s privatizing and deregulating British industry, and commercial broadcasting was no exception. The Broadcasting Act 1990 paved the way for the deregulation of the British commercial broadcasting industry, which was to have many consequences for the ITV system.
As a result of this Act, the Independent Broadcasting Authority was abolished, and replaced by two new 'light-touch' regulators: the Independent Television Commission (ITC) and the Radio Authority. The small Cable Authority was also abolished, its powers transferred to the ITC. The act also changed the system of licence allocation for the, now legally called, Channel 3 franchises: the previous system where applicants needed to show good programming ideas and fine financial controls was replaced by highest-bidder auctions to determine the winner of each ITV regional franchise. This element of the ITV franchising process was very controversial; the press and the existing ITV companies lobbied to have it changed and the ITC agreed to introduce a 'quality threshold' to prevent high bidders with poor programme plans from joining the system. Another safeguard was the 'business plan' which determined if a bidder could maintain the payments due and still retain money for programme making.
Other changes were also made as part of the act: ITN, the news provider for ITV, was no longer to be exclusively owned by ITV companies. Additionally, Channel 4, which had previously been an independent subsidiary of the IBA, was now to become a Government-owned corporation, patterned after the BBC. It would also begin to sell its own advertisement space — a function previously provided by each ITV company as a return for subsidising the channel.
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