Amazon could soon be your port of call for pizza and ice cream, as the online retailer is trialling food deliveries in the UK.

The internet giant has added new fresh and frozen ranges to its Prime Now one-hour special service, and is testing the initiative in Birmingham.

Customers with the right post code no longer have to trek to Tesco for the 60 or so groceries on offer, which include fish fingers and Ben & Jerry's ice-cream.

Amazon is planning to expand the trial to parts of London next month, according to Retail Week.

The test run is thought to be a precursor to the UK launch of Amazon Fresh, the fully-fledged grocery service that has been operating in the US for some time.

Amazon Fresh is coming to the UK to strike fear into the hearts of supermarket chains early next year.


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Originally Posted by LeatherTrumpet (Post 8190260) its not going to happen up here so bye

Originally Posted by JoshBB (Post 8190295) :joker: For some reason I always imagined you were in the south LT

Originally Posted by LeatherTrumpet (Post 8190300) deepest darkest highlands

Originally Posted by JoshBB (Post 8190317) I feel for you. North always seems to get brushed aside.

Originally Posted by LeatherTrumpet (Post 8190327) Its why we live here we dont want to live a marketing led consumer life i went out for a pee with the dog just there and looked at the plough and the milky way. it was silent and very dark.

Originally Posted by JoshBB (Post 8190335) :joker: fair enough. On another note, this new service will literally make me sooo fat in the future.. the fact that you can just order food and have it delivered to your door within an hour will not be good in later life :laugh:

Originally Posted by LeatherTrumpet (Post 8190433) Get married Buy a house Have kids Then you can't afford takeaways It's nature innit

Originally Posted by LeatherTrumpet (Post 8190285) http://www.cottages-in-scotland.com/...allt-dearg.jpg "Aye hullo is that Amazon, aye well av been waiting oan ma pizza for fur four fking days ya bastard"