The ident...
 

...Well. I'm guessing that they forgot to make one so just remade the trailer to be an ident :laugh:

Here it is - it's literally just the promo with a different (and rather nice) backing track.

I thought the track was the theme a la CBB7
But no it meets the ident guidelines so i don't see a problem

Between this and the complete lack of sponsor... (like, even lovehoney didn't want to associate themselves with the show this year what is going on)

It's just a bit lazy - they usually make an effort to separate the idents from the rest of the promotion. SHOP also haven't made the usual break outro's (they've only made an intro and it's being played both before and after the ad break) so I'm just a little disappointed.