A CBB20 Concept: Keeping Up with the Joneses
 

The house is split into three tribes - the Smiths, the Browns and the Joneses. The Joneses are given a luxury house that includes 24/7 hot water and access to all personal luxury items (hair straighteners etc), whilst the other two tribes battle it out to win their favour. The Joneses choose the first two sets of nominations before the houses are merged.

Below are the 15 housemates.

Browns
Bobby Brown - obviously
Foxy Brown - American rapper who becomes TiBB's favourite when she tells Aled Jones he looks like a paedophile.
Brendan O'Carroll - the actor/writer behind TV's Mrs. Browns Boys. A strong fan favourite that loses traction to win when he starts complaining that Foxy, Willow and Leslie are all a bit annoying.
Derren Brown - threatened with multiple ejections after hypnotising the others into not nominating him
Leanne Brown - Real Housewives of Cheshire woman, and wife of footballer Wes, who is basically included here for being a token "reality TV" one.

Smiths
Liz Smith - An unfortunate event occurs on Day 8 when the house is informed that Queen Elizabeth II has died. Willow tearfully announces to the group that "Liz is dead" and everyone laughs at her. "We aren't falling for that again love," Griff Rhys-Jones chuckles, before discovering Liz dead in bed three hours later.
Louis Smith - An early favourite to win, he breaks an ankle trying to do a balance beam routine across the bridge in the pool that nearly killed Our Jayne, and is forced to leave
Willow Smith - spends two weeks complaining about gender roles and conformity before finally being evicted
Shelley Smith - X Factor star who is universally loved on TiBB but ends up evicted fourth
Ne-Yo (born Shaffer Chimere Smith, Jr.) - his pop career seems to have dried up a little bit so I'll pretend this is at least semi-realistic.

Joneses
Griff Rhys-Jones - spends his short stay in the house universally hated by the others. By the Smiths because he isn't one of them, by the Browns because he isn't one of them, and by the other Joneses because he's only "half Jones". He walks, in tears.
Grace Jones - is duped into appearing on the show through some curious black magic. She is rewarded for passing a secret task with hula hoops for the whole house.
Steve Jones - the Welsh TV presenter that inevitably wins
Aled Jones - is tasked in the final week with gathering the remaining housemates to perform a choral version of 'Walking in the Air' at least nineteen times
Leslie Jones - Somehow ends up on here despite being at the peak of her career; constantly naked and pissing off Brexit Britain

I can't believe Leanne won.

Oh Steve wishes he won.

Where is Liz Jones though

She presents Bit on the Side and gives nightly hour-long insights into what it's like to be 'a Jones'.

no, silly format.

So limiting in terms of casting for a silly little gimmick.