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Yellow Pages to stop printing directory

Quote:

Yellow Pages to stop printing directory after 51-year run
By Dearbail Jordan

The local business directory that helped JR Hartley find his book on fly fishing is set to go out of print.

The Yellow Pages will no longer be published on paper from next year onwards, more than five decades after it launched in the UK.

Its owner, Yell, has announced that the first of its 104 final editions will be distributed in Kingston next January.

A year later, a final directory will be sent out in Brighton, where it was first published in 1966.

Yell, the UK operation owned by Hibu, is going fully digital and says that it hopes to "help a million businesses be found, chosen and trusted by more customers online by 2020".

A household staple - and handy doorstop - for years, Yellow Pages was known for its advertisements, among them the JR Hartley classic and the one featuring a hungover teenager in desperate need of a French polisher.

Richard Hanscott, chief executive of Yell, said: "After 51 years in production Yellow Pages is a household name and we're proud to say that we still have customers who've been with us from the very first Yellow Pages edition in 1966.

"How many brands can say they've had customers with them for over 50 years?"

Commenting on why the company is ending the print edition, Mr Hanscott said: "Like many businesses, Yell has found that succeeding in digital demands constant change and innovation. We're well placed to continue to help local businesses and consumers be successful online, both now and in the future.''

http://www.bbc.co.uk/news/business-41125865

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It's quite sad really.We've always had one laying around.Even used once or twice years ago.Next they'll be scrapping the Argos catalogue and my entire childhood will be but a distant memory

RIP Yellow Pages xox

Now how will the small boy kiss the tall girl?!

We used to donate our yellow pages to our school. Idk what they needed them for.

Quote:

Originally Posted by Riley. (Post 9602109)

We used to donate our yellow pages to our school. Idk what they needed them for.

for times like this x

I'm surprised it's only been going 51 years, imagine it to be a lot older than that

makes sense

i doubt many on here even remember JR Hartley

I remember it so clearly - times are changing and we are moving on - who needs yellow pages we all got bitter - I mean twitter :shrug:

"How many brands can say they've had customers with them for over 50years"?

Ermmm how many brands have given their customers their product free for 50 years?:joker::joker::laugh:

Won't miss it at all, don't know when we last got a new one to be honest.
I detested the fact that you had to actually pay them to keep your number ex-directory back in the day.:fist: