SKY and BT to share their content from next year
 

http://www.bbc.co.uk/news/business-42364401

Sky and BT have have signed a deal to sell their channels on each other's platforms.

Under the deal, BT will now supply its sports channels - which show UEFA Champions League and Premier League football - to Sky.

In addition, BT will be able to sell Sky's Now TV service - which includes Sky Sports, Sky Cinema and the Sky Atlantic channel - to its customers.

The deal comes as the firms face growing competition from online rivals.

Marc Allera, the chief executive of BT Consumer, told the BBC that the deal was partly so the firms could join forces against the potential online threat.

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This is going to be a serious shake up as it means they can bid less for the rights, and wont be stuffed if one or other wins the bidding

Does that mean BT will be free under the sports package?