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-   -   Horrific Sexism in the beer world (https://www.thisisbigbrother.com/forums/showthread.php?t=333687)

bots 14-01-2018 12:29 PM

Horrific Sexism in the beer world
 
https://ichef.bbci.co.uk/news/624/cp...a-12658615.jpg
Top Totty was removed from the bar at the House of Commons in 2012


Women in the beer industry say they are the victims of "horrific" sexism, including being groped at events, abused on social media and belittled in their jobs. They explain why they are fighting for change.

Pictures of scantily-clad women and risqué names have long been used as a ploy by savvy brewers to entice punters to buy their beer.

But times have changed, bringing with it a backlash against the likes of ales called Top Totty and Dizzy Blonde.

It's a row that has been brewing since at least 2012, when the former was removed from the bar at the House of Commons amid complaints.

Five years on, the battle against misogynist marketing is still being fought - as recently as October, an Irish brewery came under fire for its tagline "Dublin Blonde goes down easy".

Wild Card's head brewer Jaega Wise has since called for a ban on such branding, telling the Brewers' Congress: "This would quite quickly stop breweries deciding to have branding with boobs if they were actively banned from competitions."

http://www.bbc.co.uk/news/uk-england-41892346

Marsh. 14-01-2018 12:36 PM

All I'll say is that fair play if they find it sexist but if you take a job for a beer company them you're partaking in the sexism yourself. If they were really against it they wouldn't agree with that type of job role anyway. That's if they're referring to the half dressed "models" at these events anyway.

Kind of like the ones at darts matches.

Brillopad 14-01-2018 02:05 PM

Quote:

Originally Posted by Marsh. (Post 9793243)
All I'll say is that fair play if they find it sexist but if you take a job for a beer company them you're partaking in the sexism yourself. If they were really against it they wouldn't agree with that type of job role anyway. That's if they're referring to the half dressed "models" at these events anyway.

Kind of like the ones at darts matches.

So if a woman works for a beer company she deserves what she gets - it isn’t the porn industry. The beer company should stop being so sexist just like the Masons and other male dominated areas. If we all thought like that there would be no women in the forces and many other previously male dominated areas.

Kizzy 14-01-2018 02:09 PM

It's a sector like any other and should have the same diversity requirements it's tolerant attitudes to certain sectors remaining in that 70's carry on film style mindset that holds them back. It's frustrating for those who know that is no longer acceptable in the workplace... any workplace.

Marsh. 14-01-2018 02:12 PM

Quote:

Originally Posted by Brillopad (Post 9793408)
So if a woman works for a beer company she deserves what she gets - it isn’t the porn industry. The beer company should stop being so sexist just like the Masons and other male dominated areas. If we all thought like that there would be no women in the forces and many other previously male dominated areas.

Oh dear. That's not what I said.

I'm not gonna justify this ridiculous post with an explanation as it's there in my original post.

Northern Monkey 14-01-2018 04:36 PM

Well they need to ban Bishops Finger too then :yuk:


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