'Roseanne' Ratings Blowout Stuns Hollywood [Update: It's been cancelled]
Wow.
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'Roseanne' Ratings Blowout Stuns Hollywood
https://www.dailywire.com/news/28819...wood-paul-bois
America's favorite mid-western family is back, and their big debut on Tuesday night has rocked Hollywood to its core.
According to Deadline, the "pro-Trump" revival of the hit '90s sit-com "Roseanne," which pulled in a staggering total of 18.2 million viewers this week, has left Hollywood executives stunned, prompting some serious "soul-searching."
"While nostalgia was expected to bring in eyeballs, no one predicted such a huge turnout on premiere night for the blue-collar family sitcom with a Donald Trump-supporting protagonist, especially among the younger demographic," Deadline reports.
The show hit big with its target audience: working-class Americans, performing strong in underserved markets that Hollywood typically shuns.
"No. 1 was Tulsa in Oklahoma, which Trump won with 65.3% of the vote," notes Deadline. "It was followed by Cincinnati, Ohio and Kansas City, Missouri. The only marquee city from a blue state in the Top 10 was Chicago at No. 5 — the area where the series is set."
Unsurprisingly, the beltway did not tune into "Roseanne" in record numbers. In fact, New York did not make the top 20 and Los Angeles did not make the top 30. All of this was to be expected the moment Barr announced that her character would be openly pro-Trump, with a debut episode that skewered snowflake culture, the women's march, and anti-Trump hysteria.
Could the success of "Roseanne" mean a revival of shows that speak to a piece of America that Hollywood shuns? Time will tell. While "Roseanne" certainly gave middle-Americans some of their dignity back on Tuesday night, as Ben Shapiro points out, the show is a far cry from being "conservative." However, if the show's ratings continue on this strong path, this could make ABC and other networks wake up a little bit. Could America see a revival of "Home Improvement," starring Tim Allen, another Trump supporter? Or could another daring comedian give America another show that breaks the left-wing coasts' stranglehold on the culture?
We all remember last year when ABC canceled Allen’s openly conservative sitcom "Last Man Standing" despite strong viewership. Maybe this could be the moment networks like ABC realize that those underserved markets are filled with untapped potential.
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'Roseanne' Really Overperformed in Middle America
https://www.hollywoodreporter.com/li...merica-1098125
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'Roseanne' Really Overperformed in Middle America
The ABC comedy's return dominated in all of TV's top markets, but it was highest-rated in....Tulsa, Oklahoma.
Roseanne's return to ABC was a hit across the U.S. on Tuesday night, but, perhaps not so shocking for the comedic treatise on life in a flyover state, New York and Los Angeles were not the markets where the show was the most dominant.
According to Nielsen Media's metered-market ratings, which show tune-in by households in 56 of America's biggest metropolitan areas, Roseanne scored the highest in...Tulsa, Oklahoma. The country's No. 62 market, with just over 500,000 TV-watching households, outperformed the national average by 60 percent with an average 19.0 overnight rating. The market with the highest percentage of TV-watching households tuned into the show was also in the Central Time Zone. An impressive 29 percent of Kansas City's Tuesday TV audience was watching Roseanne.
Across all of Nielsen's metered markets, the show averaged a robust 11.9 rating among households and 20 percent share of the audience. Other overperforming markets include Cincinnati (No. 2), Pittsburgh (No. 4) and Chicago (No. 5). The latter, TV's No. 3 market with nearly 3.5 million TV-watching households, helped Roseanne considerably. (The iconic sitcom is set in Illinois, so read into that what you will.)
Roseanne was pitched as a timely revival, one that put star Roseanne Barr's support for President Donald Trump in the narrative at a time when most scripted TV is decidedly liberal-skewing. Barr and the show's creative team have been keen to emphasize the new run won't keep its focus on politics, but any defense of the current administration, however fleeting in the first of two back-to-back episodes, is a rare broadcast TV ovation to some oft-ignored viewers.
None of that is to say Roseanne brought in its massive 18.1 million viewers and enviable 5.1 rating among adults 18-49 without some help from TV's top two markets. New York narrowly bested the national average for the show with a 12.8 rating among households and a 21 percent share. And in Los Angeles, numbers came in just shy of the national average with a 11.4 rating and an 18 percent share.
Roseanne's thrall in red states was hardly the rule. The show performed worst on ABC's North Carolina affiliate, WXLV, where a mere 9 percent of households tuned in. It narrowly underperformed in a noticeably weak showing in San Francisco.
ABC is clearly keen to get even more viewers to tune into the show. Ahead of likely significant digital and time-shifting lifts, the network announced it will rebroadcast Tuesday's episodes on Sunday night before American Idol.
Roseanne's 10 highest-rated markets
1. Tulsa, Oklahoma
2. Cincinnati, Ohio
3. Kansas City, Missouri
4. Pittsburgh, Pennsylvania
5. Chicago, Illinois
6. Oklahoma City, Oklahoma
7. Detroit, Michigan
8. Buffalo, New York
9. St. Louis, Missouri
10. Indianapolis, Indiana Roseanne's 10 lowest-rated markets
1. Greensboro, North Carolina
2. San Francisco, California
3. Jacksonville, Florida
4. Miami, Florida
5. New Orleans, Louisiana
6. Providence, Rhode Island
7. Salt Lake City, Utah
8. Memphis, Tennessee
9. San Diego, California
10. Baltimore, Maryland
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I'm surprised this was even allowed to air. :laugh: The TV space seems to have become fairly niche and exclusionary... obviously certain markets have more pull than others, and that's always been the case with news, popular media to a degree for a long time. That's one reason I moved to east coast for a while. Mainstream culture itself is so cut off from the central US ... but seriously, these ratings are phenomenal. I had no idea the show was even coming back... I'd kind of written off TV in more than some respects...
Also Home Improvement :love: I've been on a DIY/wood working kick... I would love for a show like it to return to TV, but with a whole new cast/backstory/drama... |
