24.4 million people watched the winning penalty kick
 

ITV said: "The ITV coverage from 6.15pm until 10.34pm was watched by 16.5m/69 per cent share of viewing - making it the most watched TV event since the Olympic closing ceremony in 2012.

"The audience hit a one-minute peak of 24.4m viewers at 9.52pm when England scored the winning penalty. This is the highest peak audience for live sport since England played Portugal in the 2004 Euros (peak of 24.7m)."

How the world's media reacted to England's penalty shootout win
An average audience of 20.2m viewers watched between kick-off at 7pm and the winning penalty, ITV said, and 3.3m simulcast requests on ITV Hub was its record number for live programming.

ITV snatching dem dolla bill

BB could never achieve this


iconic so many people watching the world cup matches :clap1:

All of Scotland watching in hope boosting the figures

surprised ITV didn't jump to an ad break immediately before the final penalty

Do you think?

It will when it's Kim vs Charley in UBB2 final

too much epicness for me :amazed: :clap2: