Waitrose & Co-op to cut prices of essential items by 15% ahead of Christmas season...
 

...hopefully all supermarkets will do reductions as well and that this is just the beginning to help struggling families with their shopping budgets...



UK supermarkets are cutting prices on hundreds of essential items this week as they compete for customers ahead of the Christmas season amid the impact of the coronavirus pandemic.

Waitrose is reducing prices of more than 200 of its basic own-label products, including beef mince, tea and washing-up-liquid, by an average of more than 15%.

The Co-op is dropping the prices of over 300 branded and own-label store-cupboard staples, including rice, pasta and coffee, by nearly 15% on average.

The Co-op is also bringing in a new low-price range for shoppers on a budget. The new “Honest Value” range will include 50 items, including British meat, soft drinks, fruit and vegetables.

Waitrose and the Co-op, the UK’s sixth and eighth largest supermarkets respectively, are lowering their prices after their bigger rivals started cutting prices in a battle to attract more budget-conscious shoppers whose finances have been hit by the economic impact of COVID-19.


...full article...

https://uk.yahoo.com/finance/news/wa...095418304.html

Yes trying to get back the Aldi and Lidl
customers

Wow, good for them!

Excellent.
Can’t beat a price war.

Line up those deliveries Smudge!

it's great advertising, and probably much cheaper

The budget Co-op range is long overdue, will be great for the Scottish islands where literally the ONLY supermarkets are Co-op and thus over-priced.