Jack Monroe got Asda UK to bring back "smart price"
 

As rice went up 345%.


By Feb., all UK Stores of the Asda Issa group
will have the much cheaper "smart range"


Tesco told the press all prices are going up.
Sainsburys told Jack to change Products,
she said "that was no help"



Interview on GMBHD Itv 7:45AM


https://www.retailgazette.co.uk/wp-c...rs-1-2-1-1.jpg
Issa brothers who now own Asda UK
they bought it off Walmart

Great news, however I however if they had just kept the price of their regular stock low that would be a bigger help. Im wondering if their cheap range will compromise on quality or flavour? It's OK paying less but if it all tastes like crud it's not really a bargain is it?

I also get a bit peeved with Jack taking the credit for this there have been many other's recently highlighting food poverty and doing more to help than blogging.

Good for her!