Sports Direct opens Big £10million store in Birmingham
 

Sports Direct: New Boss Michael Murray



He is 32
[Mr Murray, who is engaged to
Mr Ashley's eldest daughter,
has been leading efforts
to modernise the business
in a bid to appeal to younger shoppers.]



[In his first interview in the job
he told the BBC Mr Ashley was "not pulling the strings".

He also insisted that the High Street is not dead,
with plans to open up to 10 new flagship stores across the UK]

https://ichef.bbci.co.uk/news/976/cp...irmingham6.jpg


https://www.bbc.co.uk/news/business-61319871

Massive improvement

It looks very male orientated to me.

i hope it fails miserably

The New Young CEO
has cheaper gear as well
that helps young kids stay fit.


So I hope More Big stores open soon

In the big stores
they have a Female section as well
The BBC never got a photo of that

Yes give this young CEO
a good chance.

i don't, the whole group of companies can **** right off as far as im concerned

Looks pretty impressive tbf and good for them opening new stores

Any more pics of the refurb