Asda UK new cheap Yellow Label range 'embarrassing poorer families' ?
 

It used to be White and red.


https://i.dailymail.co.uk/1s/2022/08...9952037944.jpg


This is Great you find
all the cheap food
ideal for staff.

[Shoppers accuse Asda of 'embarrassing
poorer families' with its new Just Essentials
budget range as they claim bright yellow
packaging acts like 'poverty markers'
Shoppers claimed the bright packaging advertises
their money struggles
People on social media said the
'glowing yellow' screams 'we are poor'
Asda said it didn't understand why
shoppers would feel embarrassed
Just Essentials has 50 per cent more products
than the Smart Price value range]


https://www.dailymail.co.uk/news/art...packaging.html

I think shopping at Asda kind of says something

:skull:

if they are complaining, then they are not poor

No
its a few well off people
who do not buy that range


It was reported

No I think the ISSA Brothers who now own Asda UK
are helping every type of Customer.


To have Discount range now in clear yellow
is a great new way for some to save massive amounts.

Meals at £1.30 and £1.20
is Fantastic


https://i.dailymail.co.uk/1s/2022/08...9951862389.jpg

literally a heart attack and or a stroke in a box

No.

It's for a very hungry Kid or mother
or an old person with little money

Or Even staff meals



Give them credit doing for doing £1.20 meals

The yellow brings to mind short dated reductions a bit but hard to see what the problem is, if it's standing out then I'd say the branding is quite effective

This does just have the impression of a 'news story' built on a couple of rogue tweets though

Yes it is Free Publicity for the ISSA Brothers (Born in England)
who own Asda UK, now.

Daily Mail 101

Which is ironic because 99.9% of Mail readers wont be shopping in Asda anyway. Let alone buying their budget food range.

Buy ready meals to feed a family is not cost effective

Of Course


But it is great to have a Exclusive Cheap Range

Everything Arista has said. Xx

or go to Lidl or ALdi where all the food is cheap

not just a shoddy yellow range of low quality high salt ready meals

Poor people should know their place, isn't really where it should be at bots.

Nothing embarrassing about buying value brands.

No
it is great to know

How do you know they are shoddy? Have you researched it? Or just assuming?

thats not what i am saying obviously. What this is, is rich people complaining that want to buy the cheap stuff but not be seen doing it

Exactly right.

Yes I think the Asda UK
Yellow label range
is cheaper than Aldi's meals.


The ISSA Brothers (Asda UK Owners) are beating the Germans

Are ready meals bad for you?

Did you know that in the UK, 2 in 5 adults eat ready meals every week?
There are many reasons why you might opt for a ready meal over a home-
cooked one. Perhaps you don’t have time to cook, or live on your own and
don’t feel motivated. Maybe you don’t know how to cook or just don’t enjoy
it.

Whatever your reasons, ready meals aren’t always as nutritious as cooking a
meal from scratch. This is because they don’t always provide your body with
the nutrients it needs to stay healthy.

Ready meals can be high in salt and fat and low in other nutrients. Eating
foods high in calories may cause you to put on weight. And too much salt in
your diet is linked to high blood pressure. So, if you eat foods high in salt
and fat often, you may increase your risk of health problems like
cardiovascular disease and diabetes.

https://www.bupa.co.uk/newsroom/ourviews/ready-meals