Waitrose sets ‘new animal welfare benchmark’ with chicken policy
 

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Waitrose has now pledged to ensure all its own-brand chicken products will
surpass the Better Chicken Commitment by the end of August. All fresh
chickens became compliant as of this week.

The move has been described by the RSPCA as ‘trailblazing’, setting a new
benchmark for animal welfare in the food industry. The supermarket is also
launching a transparent labelling scheme, helping its customers make more
informed choices with knowledge about production methods and quality of
life prior to slaughter.

In addition to its in-house changes, Waitrose is now lobbying the UK
Government to enforce mandatory welfare labelling across animal products in
a bid to promote more ethical produce.

‘It’s fantastic to see Waitrose’s new welfare label hitting the shelves, going
beyond- just the method of production to include both physical and
behavioural welfare criteria, offering a more complete picture of animal well-
being in their supply chain,’ said Dr. Tracey Jones, Global Director of Food
Business, Compassion in World Farming.

‘This initiative is truly inspiring and, if adopted more widely, would eliminate
the confusion caused by varying standards and labels among retailers,’
continued Jones. ‘We commend Waitrose for their leadership in this area and
for raising the bar for chicken welfare across all its own brand fresh, frozen
, processed and ingredient chicken by the end of August.’

https://environmentjournal.online/cl...hicken-policy/

Clucking hell!

at the end of the day, they are still killing them. It's the equivalent of putting someone on death row up in a 5 star hotel

True but the life they do have is horrific so it's still a good thing

I don't eat meat, but if any of these big business care about animal welfare, they'd stop buying halal and Kosher.

I don't eat Kosher meat for welfare reasons. It pains me to say that as a Jew, but it's just the way it is. However, we're kind forced in this country to eat Halal and most people aren't even aware of what they're eating. A little research into just how much Halal non-Muslims have forced on them by food chains is truly shocking.... Nando's, Subway, KFC. Pizza Hut... I don't use any of this places and would encourage others to boycott them, and let them know you're boycotting them and why.

Animal welfare like Waitrose is attempting should be the norm, not a novelty. If more people voiced their displeasure maybe things would change.

just wait till we get all our food from america :laugh:

Gawd help us !

They’ve already ruined some of our best chocolate treats !!!

Cadbury’s is yuck compared to how gorgeous it was years ago

Same applies to Maltesers and Brown Aero bars


Just for starters

I will never forgive them for ruining Cadbury's. One of the greatest travesties of our times.

Starters? Nah, dessert.

As long as it tastes good. Sorry, kazane.