…I won’t make another separate thread but in the same vein of ad banning…
Clothing brand advert banned for objectifying Katie Price after complaints made
A clothing brand advert featuring model Katie Price has been banned after a watchdog ruled it 'objectified and sexualised women'.
The ad for clothing brand Diesel appeared on the Guardian news website on March 26, showing an image of Price wearing a bikini and holding a handbag in front of her chest.
The Advertising Standards Authority (ASA) received 13 complaints that it objectified and sexualised women and featured a model who appeared to be unhealthily thin.
It was ruled that the advert was irresponsible and likely to cause serious offence by objectifying and sexualising women.
Diesel clothing advert banned for objectifying Katie Price
Diesel said the advert was part of a brand campaign called ‘The Houseguests’, designed to challenge stereotypes and support diversity and inclusion in the fashion industry by reflecting a wide range of body types.
It believed the advert was compliant with advertising rules, but did remove it from the Guardian website.
The Guardian said it received a complaint directly about the advert on April 4 and blocked it from appearing again as it did not comply with their policies.
Diesel argued that Price was 46 years old and had a body type that was not usually included in high-fashion campaigns, explaining that the average age for editorial models was between 16 and 23.
It also believed the image was a “celebration of Ms Price’s sexuality and empowerment and was not objectifying, degrading or sexualising”, and “showed Ms Price clearly in control in an active and dynamic pose where she proudly showed off her body and the handbag”.
Diesel also said that although Price was slender, she had excellent muscle tone and was not unhealthily underweight.
Partly upholding the complaints, the ASA said the bikini only partially covered Price’s breasts, and it considered the positioning of the handbag, in front of her stomach with the handle framing her chest, drew viewers’ attention to, and emphasised, that part of her body.
The ASA said: “While we acknowledged that Ms Price was shown in a confident and self-assured pose and in control, we considered that because of the positioning of the handbag, which had the effect of emphasising and drawing attention to her breasts, the ad sexualised her in a way that objectified her.
“We therefore considered the ad was likely to cause serious offence, was irresponsible and breached the Code.”
The ASA did not uphold complaints about Price appearing to be unhealthily thin and concluded that the ad was not irresponsible on that basis.
It added: “We told Diesel to ensure their future ads were socially responsible and did not cause serious or widespread offence.”
Diesel said: “Diesel’s latest Houseguests campaign continues its tradition of challenging norms and embracing individuality.
"A key image features model Katie Price, 46, showcasing a body type rarely seen in high fashion, proving that women of all shapes and ages deserve representation. The photo celebrates confidence and empowerment without objectification.
“Shared in over 100 countries, it has not received any regulatory complaints, highlighting Diesel’s commitment to respectful, inclusive storytelling.”
…full article…
https://uk.news.yahoo.com/clothing-b...230100943.html
