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\'Hollyoaks\' launches soap within a soap

Quote:

ollyoaks will launch on online soap entitled Runners, reports the BBC.

The show focuses on a group of students who work as runners in the fashion and entertainment industry.

Runners will be promoted through Hollyoaks by having characters on the Channel 4 soap discuss and watch clips of the show.

Three-minute episodes of Runners will be shown daily on the Hollyoaks website, Bebo, MSN Messenger TV, Facebook and iTunes. A 15-minute version of the weeks' shows are also expected to be screened on T4 after the Hollyoaks omnibus.

The London-based web programme will debut early next year.

That should be intersting, but seeing as Hollyoaks is filmed way before it's aired, how will they be able to discuss the recent episodes of 'Runners' ?

They'll be written and filmed alongside each other I expect.

This has flop written allover it ...

Weird conception... should be interesting to see how this pans out.

Major Flopage, sorry HO!

Sounds interesting but it will probably be a flop