ThisisBigBrother.com - UK TV Forums - Bisto drops name after 101 years

I do not normally do this, but first of all here is the story

Link to the Mirror site

Quote:

The gravy train hit the buffers yesterday as Bisto announced it was scrapping its famous name after more than a century.

With its slogan "Aah! Bisto" the meatflavoured gravy powder has been inseparable from our roasts - and a source of bafflement to the rest of the world - for 101 years.

Now Premier Foods is axing the name and putting days of the week on packs instead.

From this week jars and cartons will read "Aah! Monday" to "Aah Friday" in a risky rebranding exercise.

The firm claims it is all part of a drive to get families to spend more meal times together.

Now the emergency appeal

I received the following email

Quote:

Hi Graeme,

It's Sarah from The Sunday Post, we spoke three years ago when you wrote an article on Bovril for me.
I was wondering if your knowledge extends to all things Bisto! We are looking for an IMV on the history, nostalgia and the rebranding of Bistro. See article. http://www.mirror.co.uk/news/top-sto...5875-21156204/

I look forward to hearing from you.

Kind regards,
Sarah

The Sunday Post
144 Port Dundas Road
Glasgow
G4 0HZ
sjohnson@sundaypost.com
0141 567 2778

I am not in a position to assist so I rang her up and said I would post this

The deadline is tomorrow