C4 are being very clever
 

I'm quite impressed with C4. There has been no ridiculous countdown to the eye or any leaks so far and I think they've done a really good job at keeping the whole thing very nonchalant. I think they are trying to avoid overhyping it so that it doesn't disappoint. I like the new eye :thumbs:

Yes, but they've still got a lot of advertising to do to get lots of viewers tuning in for the launch...

yeah the key is though not to start advertisement too early so it drags on.. or too late!!! because well... we wanna know! lol

yeah i think this week is the "pivotal week" for bb10 news and advertisement!!! :D

Yes, but this is the last thing they need they SHOUDL be overhyping it.If that was BB7 or w/e then thats fine but they cant afford to play games right now.

I don't think there will be any adverts this week. I reckon this week will be about news, probably the holding page will get more info like the presenters added and an official launch date. Then maybe Sunday we'll see an eye flash with house pics the week after.

they need to advert this week

Hopefully the eye flashes will start within this week?
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