Joe's hooked on Big Bro
 

Squeaky-voiced comedian Joe Pasquale has revealed he gets completely hooked on Big Brother because real life can be just as gripping as soap operas.

The King of the Jungle said: "I'm A Celebrity... was great exposure for me and I'm really glad that I did it but I don't think I'd do another one.

"I'm a fan of all of those type of shows really.

"Sometimes I sit their thinking 'what am I doing watching this' but you get hooked on it, you get hooked on the characters - real life is a soap."

Pasquale said Coronation Street was his favourite soap because it contained the most humour.

He said the fact that Sir Ian McKellen had been brought onto the Street just proves "the strength of the show".

Article ITV.com